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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135
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How to Make Analytics a Priority – Finally!

Association Analytics

Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs.

Analytics 169
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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 Be creative.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% The numbers don’t lie! It depends.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Are you taking advantage of this time your customers spend on their phones and computers?

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.