ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Managing your organization’s Facebook page, particularly tracking, content, and engagement can be a time suck, particularly as your network grows. For example, we know that identifying and engaging with super fans/influencers on our Facebook presence is important. Now, I know that not all value is measured in conversions.

Social Media 99

Social Media Tools Media Social 99

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. Having a dollar amount in mind that you feel confident about will help ease that tension. It’s intimidating to ask for money, especially major-gift-level money. Why Implement It?

Gift 52

Gift Strategy Raise Database 52

sgEngage

JUNE 2, 2011

Geoff Livingston co-founded Zoetica , a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. That moves from media theory all the way through to measurement and sustainability. He has worked as a public relations strategist in the Washington, D.C.

Question 40

Question Social Media Empowerment United States 40

Nonprofit Tech for Good

JULY 16, 2023

To address, beyond collecting data digitally, engage with and glean insights from employees, clients, community members, influencers, partners, and others about their lived experiences with your brand as part of your Brand Delta evaluation. Listen carefully and look for trends. Most importantly, let their personalities shine through.

Leadership 220

Leadership Strategy Nonprofit Collaboration 220

Connection Cafe

NOVEMBER 5, 2014

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. For brevity let’s decide that it is about technology, techniques and processes for understanding what’s in your data and driving your business practices.

Analytics 40

Analytics Data Analysis Culture 40

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Step 7: Measure the success of your nonprofit digital strategy. Develop your plans with each specific outlet in mind, and consider how you’ll use each to promote the other.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

The Science Behind Engaging your Supporters

NOVEMBER 27, 2018

Social Capital 2019 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's a vast, immersive uniquely comprehensive experience for the latest strategies, techniques and innovations in direct response marketing and fundraising.

Calendar 111

Calendar Conference Las Vegas San Diego 111

Wild Apricot

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? And who may be able to influence those actors in their decision-making? Consider the different ways you might measure the success of a specific process (e.g. impacts on decision making).

Knowledge 60

Knowledge Effective PDF Evaluation 60

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Keep in mind that you can (and should) revise your plan in accordance with the other steps listed below. Make secure donations. Social media.

Ideas 94

Ideas Guide Online Fundraising 94

sgEngage

APRIL 24, 2023

These techniques are used by threat actors to influence unsuspecting individuals into acting or sharing information that can be leveraged for a cyberattack. Keep in mind that these words can be in any language and include common phrases, like “letmein.” Let’s look at a few potential threats that your team may encounter.

Policy 77

Policy Nonprofit Method Accessibility 77

CauseVox

JUNE 1, 2021

Consistent, relevant content is key to keeping your campaign top of mind for donors. This is the true measure of success that ties tangible impact back to individual donations. Measurable – How do you plan to track your progress and milestones? One of the most common gamification techniques is the progress bar.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Keep in mind that you can also leverage social media tools for your fundraising campaigns. Make secure donations. Social media.

Ideas 77

Ideas Online Fundraising Tips 77

Nonprofits Source

AUGUST 26, 2017

Value proposition – Here I’m using a broken link building technique with the promise of providing a list to help webmasters fix URLs that aren’t redirecting properly. First, start by identifying your campaign goals so you can measure progress. There is one thing to keep in mind. Recieve 500 social shares.

Results 82

Results Digital Strategy Chapter 82

EveryAction

APRIL 1, 2016

Get ready to learn from some of the best analytics minds out there. It will bring together the practitioners, scientists and creative minds of behavior change to discuss the science and technology of change. Discover how-to details and strategies for fast, measurable digital marketing success. Fundraising. Technology.

Calendar 177

Calendar Conference San Diego DC 177

DNL OmniMedia

OCTOBER 5, 2020

Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Marketing an app requires planning and a range of digital marketing techniques and outlets. Consider these tactics: Identify nonprofit influencers who may be interested in your app.

Effective 52

Effective Marketing Press Review 52

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Know when to respond and when not -- pay attention to people's tone and influence. Funnel: Measure the whole funnel! Then, grab the search RSS feed and add it to your iGoogle.

Social Media 62

Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide.

Social Media 115

Social Media Media Social Policy 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. Objective.

Fund 130

Fund Campaign Practice Giving 130

Everyaction

OCTOBER 5, 2016

Learn best practices and the latest techniques and technologies to meet your greatest challenges. Participants will network and learn about other areas of practice, discuss a range of opportunities and challenges faced by different sectors, and work collaboratively to improve impact measurement. Mexico / SOLD OUT. General / @OppColl.

Conference 111

Conference Calendar DC Washington 111

Have Fun - Do Good

OCTOBER 9, 2005

Your communication goals need to be specific, measurable and based on the capacity of your infrastructure. The target audience is the people who can influence your campaign target. Within the nonprofit community, the techniques of enterprise are gaining widespread acceptance and increasing sophistication. Establish you goals.

Foundation 40

Foundation San Francisco Green Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Keep in mind these are rough estimates. Measurement. The Social Media Strategy Map and Worksheet 1. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

sgEngage

JUNE 2, 2011

Here’s the first one with many more coming in the future… 5 Questions for Geoff Livingston Geoff Livingston co-founded Zoetica , a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. region for more than 17 years.

Trend 69

Trend Question Blackbaud Nonprofit 69

Nonprofits Source

JULY 5, 2018

How To Measure Your Digital Marketing Results. Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance. Measuring Page Performance. You’re Focusing On The Wrong Outcomes. We’ll pay you $20.00

Results 58

Results Digital Marketing Practice 58