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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Are you taking advantage of this time your customers spend on their phones and computers? Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?).

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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

Track and incentivize successful conversations. The idea of getting on the phone with alumni to ask for donations can be extremely intimidating. This strategy will help you callers feel more at ease when it comes time to dial a real donor’s phone number. Tracking call results. Implement screening and segmentation.

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Trending Sources

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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

Carefully track these interactions with donors, and share them with your development team. While your moves management team is responsible for personally thanking donors via phone calls, handwritten letters, and in-person meetings, you can complement their efforts with your digital marketing outreach.

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How to Buy Fundraising Software That Lasts: Essential Guide

Bloomerang

In a text-to-give campaign, donors will text a keyword to a phone number assigned to your nonprofit. Donor management solutions Donor management systems , also known as nonprofit CRMs , are software solutions that allow nonprofits to track donor interactions and giving histories, create donor segments, and develop communications campaigns.

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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Evaluate telethons and phone banks – what makes people donate on the spot? Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. The metrics showed the ads were not effectively driving growth.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

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