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Celebrating Creativity and Impact in Digital Solutions with Davey Awards

Forum One

The redesign process included workshops to define goals, audience personas, and performance indicators, fitting the Center within the Gates Foundation’s brand and aligning with modern museum trends.

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Indianapolis Museum of Art: Transparency

Beth's Blog: How Nonprofits Can Use Social Media

This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. According to the web site, the goal is to seek to quantify and report out on areas of activity of general interest to museum studies specialists, colleagues, and patrons.

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How the Indianapolis Zoo Preserved their Visitor Experience with Dynamic Pricing

Connection Cafe

So why is it such a stretch that places like museums and zoos would also use it? In 2014, the Indianapolis Zoo introduced dynamic pricing. Curious about their model, I reached out to Dennis Woerner , the director of marketing for the Indianapolis Zoo, and asked him to talk to tell me more about their pricing system.

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4 Ways Museums Can Engage Millennials

Achieve

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. The American Alliance of Museums (AAM) seems to think we won’t. The New York Times.

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Social Media Strategy Is Everywhere in the Organization and More Cute Dog Theory Evidence from the Indianapolis Museum of Art

Beth's Blog: How Nonprofits Can Use Social Media

The Indianapolis Museum of Art has done an amazing job of integrating a social media strategy into its communications strategy. As Cute As I Get by Hermanosmccoy (used with permission) Photograph of "Calder," from Richard McCoy IMA Blogger. What makes them a success?

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Quick Hit: Museums and Social Media in the New York Times

Museum 2.0

It's a good day for museum technologists. The New York Times special museum section focuses on "the spirit of sharing" and how museums are using social media to connect with visitors in new ways. If you were going to write a special section on museums and social media, what would you include?

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What is a Museum without YouTube?

Beth's Blog: How Nonprofits Can Use Social Media

What is a Museum without YouTube? Looks like reviewed the YouTube channels for museums. The videos that give a peek behind the scenes at the museum have the most views, like this one of another sculpture installation. Beyond launch: Museum videos on YouTube [link] /mw2008/papers/hart/hart.html. sounds like a riddle.

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