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4 Ways Museums Can Engage Millennials

Achieve

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. The American Alliance of Museums (AAM) seems to think we won’t. The New York Times.

Museum 52
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Indianapolis Museum of Art: Transparency

Beth's Blog: How Nonprofits Can Use Social Media

This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. According to the web site, the goal is to seek to quantify and report out on areas of activity of general interest to museum studies specialists, colleagues, and patrons.

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How the Indianapolis Zoo Preserved their Visitor Experience with Dynamic Pricing

Connection Cafe

So why is it such a stretch that places like museums and zoos would also use it? In 2014, the Indianapolis Zoo introduced dynamic pricing. Curious about their model, I reached out to Dennis Woerner , the director of marketing for the Indianapolis Zoo, and asked him to talk to tell me more about their pricing system.

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4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

Connection Cafe

Museums and nonprofits can also reap huge benefits from employing artificial intelligence, particularly in their membership and development departments. Nonprofits and museums depend on dedicated, but oftentimes limited, development staff to sift through countless prospects to determine which ones are priority.

Museum 29
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Supporting Museum Tribes & Fans through Shared Ritual

Museum 2.0

Many people ( Paul Orselli , Linda Norris , Pete Newcurator ) in the museum field have written about the question of museum "tribes"--based partly on Seth Godin's book , partly on the longstanding fan culture that pervades our lives through sport , celebrity, and shared experience of mass events. There are staff in plush costumes.

Museum 45
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Self Care in the Museum Workplace

Connection Cafe

The following post was originally published on the Center for the Future of Museums blog. On Wednesday, August 8, over 300 museum professionals joined CFM director Elizabeth Merritt and Seema Rao, principal of Brilliant Idea Studio , to explore self-care in the museum workplace. But effort and efficacy are not the same.

Museum 21
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Social Media Strategy Is Everywhere in the Organization and More Cute Dog Theory Evidence from the Indianapolis Museum of Art

Beth's Blog: How Nonprofits Can Use Social Media

The Indianapolis Museum of Art has done an amazing job of integrating a social media strategy into its communications strategy. As Cute As I Get by Hermanosmccoy (used with permission) Photograph of "Calder," from Richard McCoy IMA Blogger. What makes them a success?