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Photos And Videos In Fundraising Communications

Kindful

With all that energy going into the copy, the videos and photos included in the appeal can sometimes seem like an afterthought. However, for your donors, photos and videos can actually be even more powerful in informing their decision to give than the words you choose to use. Create an “image list” for every event.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Collecting petition signatures A petition is many things: a way to quantify support around an issue; a tactic that helps bring new supporters on board; a relatively light lift to help keep passionate advocates engaged. If possible, include a photo of the stakeholder! Some have even described it as a grassroots rally on paper.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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10 Proven Strategies To Help You Retain New Donors

Bloomerang

I like monthly e-newsletters that combine brief stories and compelling photos. Send mission impact videos. These videos can have a huge impact. Photos typically catch more attention. This will definitely help your organization stand out in the donor’s mind. Promote monthly giving. Host donor recognition events.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For example, you might pair a direct mail appeal letter with a follow-up email that includes a video or other interactive element.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. That way they can put a face to a name, put in a good word for your nonprofit, and see if there are alternative PSA options such as loading the video onto their website or social media. .

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