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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Whatever you choose, colorizing your photos will bring a sense of uniformity to your photos.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause?

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes. Same theme, different options.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Upon signing up, be sure to include your logo, photos and message to show them what you’re all about, then promote your program via email, text and social media. It pays to pay attention.

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Community foundations: Resilience in tough economic times 

Candid

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs).

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. And while that may sound low, it is double the rate of Facebook Pages. Once you have claimed or created your LinkedIn Page, the set up process is straightforward.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

For instance, you might share photos from last year’s successful event or a behind-the-scenes look at your event setup. Ensure your photos are a good mix of candids and posed photos and avoid distracting filters or editing styles. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.

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