Media Cause

JULY 23, 2021

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page. Add search keywords in the path fields to increase quality score and expected click through rate.

Google 52

Google Grant Headline Tips 52

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Industry events—Monitor the headline speakers and their audiences.

YouTube 221

YouTube Industry Leadership Podcast 221

Candid

MARCH 21, 2024

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs).

Foundation 52

Foundation Community Time Montana 52

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. The visual email: [link]. What We Learned.

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Rate Newsletter Adobe Headline 52

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Connect your mission to headlines donors care about. Those aboard the online fundraising train tend to not look back. To break up the monotony, you’ll want to post photos, videos, links and graphics.

Ideas 358

Ideas Online Fundraising Social Media 358

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing.

Adwords 52

Adwords Campaign Search Headline 52

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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email Raise Cancer Info 230

Bloomerang

APRIL 11, 2023

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Conduct a lineup countdown.

Contest 88

Contest Headline Social Media Survey 88

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Repeat giving rates haven’t changed. repeat rate among our non-disaster projects during the same time this year, and 6.3% repeat rate among our non-disaster projects during the same time this year, and 6.3% This is compared with 7.3%

Puerto Rico 108

Puerto Rico Sierra Leone Disaster Donor 108

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. There’s no secret trick to instantly improving digital engagement for nonprofits.

Test 84

Test Digital Headline Language 84

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Also, don’t be afraid to send follow-up emails to improve your response rates. ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Greater Giving

DECEMBER 12, 2022

” TIP: How do you Calculate Donor Retention Rate? To calculate your donor retention rate divide the number of donors from this year divided by last year, and then multiply by one hundred. You can’t help but notice the negative headlines this year. Reviewing your status and performance.

Retention 91

Retention Donor Support Giving 91

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” Be sure to monitor your LinkedIn referring traffic to your website and blog.

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Linkedin Profile Professional Tips 223

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. It appears the incoming class looks swell and that bar pass rates are good. Seeing where people’s eyes tend to move across a page is important; adjust your appeal accordingly. Look at the example above.

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Question Donor Test Student 143

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. Custom Facebook Audiences. That’s it.

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Ideas Donation Online Strategy 111

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. GivingTuesday 2023 GivingTuesday 2022 Difference Number of emails sent 2-3 per nonprofit 1-2 per nonprofit Average open rate 35.92% 28.71% +25% Average click-through rate 3.08% 1.63% +89% So what does this mean?

Lesson 52

Lesson North America New York Kentucky 52

Byte Technology

DECEMBER 10, 2015

T-Mobile, Sprint, AT&T and Verizon each debuted some startling changes that made plans cheaper and better by cutting the clutter of fees and equipment charges and going for flat-rate pricing. Two amazing tech legends made headlines this year—one no longer with us and one still very much with us. Apple Does it Again.

Review 100

Review Tech Story Laptop 100

Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. This focused approach can help guide potential supporters through the decision-making process, leading to higher conversion rates and increased support for your nonprofit.

Websites 52

Websites Alternative Nonprofit Conversation 52

Connection Cafe

JANUARY 30, 2017

We’ve heard from experts about the importance of influencers before, but at an increasing rate we’re seeing just how crucial they can be for your cause in these time-sensitive moments. During times of crisis, do you make it easy for supporters to take action? Influencers Were Mobilized.

Headline 20

Headline Lesson Time Influence 20

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” Be sure to monitor your LinkedIn referring traffic to your website and blog.

Linkedin 109

Linkedin Profile Professional Tips 109

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. All leather is sourced from gold or silver-rated tanneries, and more than 345 million plastic bottles have been recycled as shoelaces or other footwear features.

Companies 106

Companies Alaska Malta Philanthropy 106

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Study email subject lines and opening sentences that motivate instant open rates. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

email 28

email Marketing Headline Ratio 28

Pamela Grow

JANUARY 13, 2021

This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis. This can all lead to the final gift of a bequest. The photos need captioning.

Newsletter 52

Newsletter Donor Retention Nashville 52

Tech Soup

JANUARY 19, 2017

If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. Write less lengthy copy and better headlines. Emails that contain less copy and include graphic visual elements regularly improve response rates. Donations Will Increase in 2017.

Digital 36

Digital Marketing Game Headline 36

Get Fully Funded

OCTOBER 7, 2021

Track your engagement rates on each marketing platform you leverage. While multi-channel marketing works by building up brand awareness across multiple touch points, you might see notably higher or lower engagement rates on certain platforms.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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email Rate Test Spam 32

Everyaction

FEBRUARY 28, 2018

In the current news cycle, it seems like bad news makes it to all the headlines. I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. A: The people who work here. Q: What’s your go-to coffee order?

Team 68

Team Greece Taiwan Roles 68

Nonprofit Tech for Good

NOVEMBER 29, 2010

million new visitors per year, but we anticipate that going much higher as people are able to comment and easily rate and post pages to their social networking sites. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. The site currently has 1.6

Social Media 263

Social Media Interview Examples Media 263

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates? Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. Your landing page copy and images need to be consistent with your ask.

Storytelling 46

Storytelling Fundraising Calendar Map 46

NonProfit Hub

NOVEMBER 1, 2016

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We wondered if reorienting the thought sequence would affect the conversion rate on the page. Getting the elements of your landing page in the right order.

Conversation 28

Conversation Create Donation Headline 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

This is twice the rate of Caucasians and even within the tweeting Latino community there is a breadth of diversity in terms of race, socioeconomic background, immigration status and English-language capabilities. Our ACA story headlined Las Blogueras (hashtag #lasblogueras), a largely Spanish-language Twitter newsletter with 15,000 readers.

Twitter 101

Twitter Support Build Newsletter 101

Connection Cafe

FEBRUARY 5, 2018

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. We saw fundraising email open rates go down 3.8%% and click rates plunge by 15.5%. Declining email engagement rates serve as a reminder how important it is to message consistently across multiple channels.

Time 33

Time Fundraising Benchmark Trend 33

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

The red tab was placed on the overall concept we liked best. We immediately were able to rank and rate each presentation – and have a productive group discussion on the ideas. The second sheet was an implementation timeline. We then presented our concept to the group.

Design 128

Design Strategy Digital Technique 128

Care2

AUGUST 22, 2013

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment.

Online 71

Online Tips Calendar Test 71