DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results? Improving Page Speed.

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Google Results Websites Grant 52

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? If you’re seeing an increase in mobile traffic, like most websites are , you’ll want to make sure your site is responsive. You’ve come to the right place to find out.

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Analytics Statistics Google Demographics 223

TechImpact

AUGUST 26, 2013

Image courtesy of Guide Creative. Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 25% of respondents made a donation via a mobile device. 25% of respondents made a donation via a mobile device.

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Google Fundraising Statistics Mobile 201

Nonprofit Tech for Good

JUNE 1, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google gMail Demonstration YouTube 131

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice Profile Avatar 204

Nonprofit Tech for Good

FEBRUARY 11, 2022

Yes, most of your traffic is probably coming from mobile. But, not only do pop-ups lead to a poor UX due to the smaller screen, you can also get penalized by Google for using them. If you must use pop-ups on mobile, make sure they don’t cover the main content of a page while a user is browsing or navigating to the page.

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Websites Work Test Nonprofit 309

TechImpact

AUGUST 7, 2014

Image courtesy of iThemes.com. The mobile revolution is a well covered phenomenon that has captured the imagination of an entire generation of technologists from around the world. Despite this initial push back, there seems to be some misconceptions about the effectiveness of the mobile platform with contemporary web users.

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Mobile Kansas City Giving Kansas 123

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google Practice gMail Avatar 209

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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Google Practice gMail Avatar 191

Nonprofit Tech for Good

APRIL 12, 2011

On the Mobile Web, it’s 1999 all over again. Those nonprofits that are pioneering mobile websites today will reap the benefits of Mobile SEO tomorrow. Mobile search engines like Google Mobile , Yahoo! Mobile , and Bing Mobile are hungry for mobile content, especially fresh content.

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Mobile Websites Yahoo Nonprofit 194

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Application Grant Google Guide 52

TechImpact

JUNE 10, 2014

Image courtesy of nsemo. Social media, mobile technology, and fundraising are unequivocally attached at the hip in contemporary nonprofit marketing. On this blog, and undoubtedly many other just like it, you’ve been encourage to steer your nonprofit to adopt a mobile first mentality. 24% of nonprofits are using Google+.

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Stats Social Media Mobile Tech 196

TechImpact

MAY 6, 2014

Image courtesy of qliktag.com. One of the biggest buzz words in the nonprofit sector has been mobile marketing. The intuitively named marketing trend refers to a marketers ability to communicate a message effectively to a consumer via their mobile device. Facebook, 2012) Mobile marketing will account for 15.2% xAd, 2012).

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Statistics Mobile Marketing Asia 121

Nonprofit Tech for Good

MAY 4, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Another form of real-time communications is using mobile and social media to report live from your events and conferences. They can be branded images embedded with the event hashtag, quotes from speakers , or photos of the venue.

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Report Conference Social Media Mobile 258

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 64

Nonprofit Tech for Good

FEBRUARY 12, 2010

IconsPedia.com is my source for free social media and mobile technology icons. They have a great set of Google icons , but not yet for Google Buzz. My graphic design skills are very limited, but I did create an interim Google Buzz icon for those early adopters out there. Tags: Google Buzz Uncategorized.

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Google Facebook Websites Myspace 184

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

You not only get a great mobile wireless plan, but through their nonprofit giving partners, a person in need will receive a mobile device loaded with content to help break the cycle of poverty and empower their life. I’ve signed up and love the fact my my mobile broadband hotspot is helping someone in need!

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Mobile Causes Tips Phone 117

Nonprofit Tech for Good

FEBRUARY 18, 2022

Similar to a first Google search or email sent, or your first friend request received on Facebook, your first exploration of VR is once-in-a-technological-revolution experience. Download the Oculus Mobile App and have a credit card ready. Profile : Select your profile image to access your profile. The area should be at least 6.5

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Avatar Tips Profile University 335

Nonprofits Source

MAY 15, 2024

To ensure your website does its job in converting first-time visitors into customers, remember to: Make the website mobile-friendly. Because 60% of website traffic comes from mobile devices, it’s crucial to give these mobile users a positive experience. Follow search engine optimization (SEO) best practices.

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Map Digital Business Marketing 52

The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Take a look at your most visited page, and ask yourself: What images could we replace to make this page more high-impact? Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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PDF Analytics Search Template 130

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

Google 52

Google Business Guide Map 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a Google account.

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Social Media Social Media Tech 266

Nonprofits Source

DECEMBER 13, 2023

Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. For example, if an individual were to search “best eye clinics” in Google’s search bar, Google would generate a search engine results page (SERP) of eye centers and expert ophthalmologists.

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Practice Marketing Strategy Search 52

Nonprofits Source

MARCH 27, 2023

Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. You can also use high-contrast colors in the site’s design, avoid abbreviations and misspellings that might cause screen readers to mispronounce words, and use captions for images with embedded text. Use Google Ad Grants.

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Charity Marketing Online Tips 78

Achieve

DECEMBER 4, 2016

In October 2016 Garry Illyes, a webmaster trends analyst with Google[1], announced that the number one search engine was going to rollout a separate mobile-index. This means that throughout the next few months Google will use a new algorithm to rank its search listings based solely on the mobile version of your website.

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Mobile Ratio Google Script 52

Bloomerang

SEPTEMBER 20, 2023

Use impact images and statements Humans are visual creatures—we’re drawn to images, especially ones that feature other humans. Using impactful images that show your organization’s work is a great way to motivate people to give to your cause. Luckily, many fundraising platforms are mobile-friendly by design.

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Effective Donation Practice Build 84

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. They use their creative impulses to come up with innovative mobile and social media campaigns for their own nonprofit.

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Skills Management Media Social Media 279

sgEngage

OCTOBER 29, 2021

Both forms use a big background image of a beautiful Fidelco German Shepherd. We’ve found through our work with many nonprofits that forms with large bold imagery tend to perform better than forms with small images or no images. We used Google Optimize to run the A/B test to compare the single-page form with the multi-page form.

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Test Donation Images Alternative 88

TechImpact

JANUARY 28, 2014

Image courtesy of Core 3 Solutions. Mobile video goes mainstream. While most of the commotion was being made by the broadly termed “mobile platform,” the real driver of the platform was mobile video. A dynamic mobile video platform is what was missing from the mobile landscape and is potentially what was holding it back.

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Social Media Media Social Nonprofit 263

TechImpact

OCTOBER 17, 2013

According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Make it easy for them.

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Digital Donation Strategy Mobile 183

Nonprofit Tech for Good

SEPTEMBER 23, 2013

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. 5) Study mobile and social media best practices.

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Social Media Practice NGO Stats 275

NonProfit Hub

APRIL 17, 2024

There are advantages to writing both short and long-form posts: Short-form posts of around 300-500 words can be read quickly from a mobile device and they help deliver timely or urgent messages to your audience. Add authenticity by using unposed images of real community members rather than stock photos. Simple language free of jargon.

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Practice Organization Nonprofit Content 36

Tech Soup

MARCH 25, 2014

I usually laughed when I heard such remarks because my beat, mobile, was never. But that's what keeps mobile technology exciting: it's constantly innovating, changing, and reinventing! The $679 64GB Windows tablet hooks into AT&T's 4G LTE network and lets you turn it into a mobile hotspot for other devices.

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Mobile San Francisco Camera Press 55

Bloomerang

DECEMBER 19, 2023

Nonprofits can use the platform to create mobile-friendly donation pages, personalized touchpoints, and other elements that optimize the giving experience. Top feature: Monday.com’s mobile app allows you to stay organized while on the go. Top feature: Google’s Drive app is a helpful resource management solution for nonprofits.

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Software Free Tools Adobe 87

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

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Org Raise Tools Help 82

Nonprofit Tech for Good

AUGUST 24, 2014

Embed the donation process inside your website and ensure that it is mobile compatible. To successfully fundraise online, nonprofits must invest in a premium, mobile-compatible online fundraising service, such as Network for Good , StayClassy , Givlet , or DonationPay , since responsive design doubles giving on mobile devices.

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Online Practice Fundraising United States 279

Nonprofits Source

APRIL 3, 2024

Use a tool like Lighthouse to audit your site for color contrast, alt text on images, subtitles for videos, straightforward site navigation, and other accessibility elements. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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Organization Online Influence Metrics 52