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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

Metrics 292
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98
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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. How often should I look at these metrics?

Metrics 52
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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

Other events are smaller, more intimate gatherings where guests are directly asked for money. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. That means that spending money on an event can be a little scary.

Money 130
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How To Make Acquisition Goal Setting A Breeze

Kindful

Some people love setting goals. The thing I love about it is that I know I’m getting closer to my goals even when I don’t achieve them. Today I want to talk about the goals you have for your nonprofit, specifically your goals around acquisition. And isn’t that the, dare I say it, goal? .

Goal 62
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Let Data Drive Your Decisions

Bloomerang

Will you bring in enough money to survive during these uncertain times? Know your goals You need to know your goals to let your data drive your decisions. How will you identify these goals? Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. What information is vital and helpful?

Data 105
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Are your online campaigns raising or losing money?

Get Fully Funded

For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). A campaign’s inputs include all costs spent on running the campaign.

Raise 59