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7 Unique Tips for Online Donor Engagement

Achieve

In your outreach, describe the impact matching gifts will make on your programs plus relevant stats to illustrate the effects of applying for a match. such as event attendance, email open rates, website visits, direct mail response rate, social media engagement, and volunteer activity. Keep track of your online donors. .

Donor 59
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Nonprofit Social Media Benchmarks Study

Care2

Generating a high fan rate is important, since news feeds carry that activity to potential new fans. The overall fan churn rate is 24% per year, which is higher than the eNonprofit Benchmarks Study email churn rate of 19% per year. Facebook Key Findings: Organizations posted to their Facebook Pages about six times weekly.

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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

Open rates and click-throughs are holding steady. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. See a sample of what the stats look like here. What is measured you ask? . We also know that having a ‘home base’ is vital to internet longevity.

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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Beth's Blog: How Nonprofits Can Use Social Media

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. One thing he pointed out that older generations absolutely love social networks because it allows them to connect with people from their past. ” Lots of comments pros and cons.

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Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ??? to quantify engagement PROCESS / STRATEGY Measuring buzz -link love ??? Next time, we???re

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Lots of stats and facts. Don’t waste one on something that will generate very little for you in return. You’ll see your engagement rate drop and unsubscribe rate climb.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. There are other ways to measure your RSS reach. If not, why?

Metrics 81