The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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Neon CRM

JUNE 20, 2023

However, with the right tools and strategies for tracking in-kind donations for nonprofits, your organization can benefit from them while avoiding potential pitfalls. It’s easier to value these items as they typically have a straightforward fair market value. What Are In-Kind Donations (and Should You Take Them)?

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Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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Robert Weiner

JULY 10, 2012

It does Direct Marketing but not Major Gift fundraising (or it does Major Gift fundraising but not Direct Marketing); we need support in both areas. The current software will not support our “road warrior” fundraisers, or we cannot access it via the browser or devices that we wish to use.

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Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement.

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Nonprofit Tech for Good

NOVEMBER 13, 2013

In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter.

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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EveryAction

APRIL 5, 2023

Help the board understand the operational benefit a change in technology can bring to fundraising, marketing, communications, public relations, HR, IT, and more. Focus on improving your operations. Show how this will give staff back their time— time better spent cultivating supporters, serving communities, and improving outreach.

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Achieve

OCTOBER 6, 2023

However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. So how do you stand out from the crowd?

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Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. BUT the flip side?

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Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders.

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3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. 3 simple data tips for better digital marketing.

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Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider.

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CauseVox

APRIL 29, 2021

Need to create your 2021 fundraising plan? Register for the course, “How To Create A Fundraising Plan For 2021” for only $115. “If And as far as fundraising planning goes, your fundraising plans were thrown off. Creating a Fundraising Plan. Creating a fundraising plan may seem daunting.

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Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. 26 Email Subject Lines for Your Fundraising Campaign . Here are some subject lines you can incorporate in your fundraising campaign to make it more effective.

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Nonprofit Tech for Good

NOVEMBER 15, 2019

Fundraising comes down to one thing: relationships. The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily.

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sgEngage

APRIL 4, 2024

For each program, break down its actual revenue and expenses, including its necessary overhead, such as your staff’s time devoted to office administration, marketing and fundraising for such program. Analyzing your budget this way also allows you to understand the ROI of each program.

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DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

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NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

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Nonprofit Tech for Good

APRIL 17, 2021

With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising. ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals.

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sgEngage

JUNE 4, 2023

If your fundraising team is stressed and stretched too thin, you’re not alone. A recent study by the Chronicle of Philanthropy found that long hours and limited staff support has almost half of fundraisers eyeing the door, with 28% planning to leave the profession altogether. Burnout is widespread.

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Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

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Qgiv

NOVEMBER 30, 2021

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. The good news is that your data can be cleaned up and leveraged to inform your fundraising strategies.

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sgEngage

MAY 12, 2023

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Let’s begin. Mobile bidding tools.

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Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. Consistently factor in what you do and do not count as inputs when calculating multiple campaigns’ ROI.

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EveryAction

NOVEMBER 9, 2022

GivingTuesday and the nonprofit end-of-year fundraising cycle are quickly approaching! If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. Segment your audience. Get in touch here!

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Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). So, what do you think?

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Saw a 2X ROI on ad spending.

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NTEN

MAY 23, 2011

We recently dipped our toes into the world of social media ROI to track how well some of our puchased ads were performing. Tip: don't use LinkedIn to market free stuff.) We've got a great webinar on the topic coming up this week: " It's Not Direct Marketing If You Can’t Track It! It was actually pretty easy.

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TechImpact

JULY 22, 2014

According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. In your next direct marketing blast, be sure to include a line about how much more information is available on your website.

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Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Last year , in the U.K. Set Achievable Goals. Get Planning Now.

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Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

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NonProfit Hub

JULY 9, 2019

If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. Here are 7 essential fundraising trends that you shouldn’t miss in 2019. Fundraising plans in 2019 are using this to their advantage. Today, self-promotion isn’t helping you in fundraising.

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Volunteer Hub

SEPTEMBER 11, 2023

Raiser’s Edge NXT is a cloud-based fundraising and donor management software solution developed by Blackbaud, a prominent company that specializes in providing technology solutions for nonprofit organizations, schools, and other social good institutions.

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sgEngage

DECEMBER 20, 2023

Tip 1: Categorize your revenue types, such as fundraising, grants, and earned income. With these two numbers, you can identify the ROI for each channel. Instead of just asking for information, make sure everyone is aware of why you are applying for a grant, what the budget restraints are, and the process for tracking spend.

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DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

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