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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Apply those lessons.

Lesson 59
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Five Lessons for Creating an Effective (and Accountable) Nonprofit Board

Blue Avocado

In my four decades as a senior fundraising executive, part-time consultant, and nonprofit CEO, I have worked with (or served on) 20 nonprofit boards. To do this, I need to trace both the history of the organization as well as the transformational changes it underwent in order to illustrate the lessons I learned throughout this process.

Lesson 98
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How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. How does RoundUp App work?

Effective 281
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Top Lessons from GivingTuesday 2023

Neon CRM

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. Using identity-based fundraising, fundraisers can encourage donors to give as an expression of who they are. Resist that temptation! How Do Nonprofits Engage Donors?

Lesson 52
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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

I’m a passionate philanthropist, fundraising nerd and former member of the Stock Market Club at Argyle Middle School. I’m Katherine and I’m a small shop fundraiser. As you know, working in fundraising isn’t easy or glamorous. I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’.

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The Numbers Are in and They Ain’t Good. Will Nonprofits Continue to Turn a Blind Eye?

Pamela Grow

According to the latest data from the Fundraising Effectiveness Project , nonprofits continue to face a concerning decline in donors and donations. And the retention of those new donors was a leading cause of the decline. And the retention of those new donors was a leading cause of the decline. How can you turn this tide?

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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

One of the most important lessons a nonprofit practitioner can learn in their career is that budgets are moral documents. Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. What does that mean? Let’s do it!”