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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. Online influencers can connect your nonprofit with new audiences, and some influencers may even be interested in hosting fundraisers for your cause.

Digital 52
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5 New Google Analytics Statistics For Nonprofits

TechImpact

You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results. Implement offline conversion tracking.

Analytics 223
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Great reads from around the web on March 2nd

Amy Sample Ward

CTK Foundation Grant Award: Social Media, Technology, and Poetry for the Soul | Community Organizer 2.0 – "I was contacted by my colleague John Haydon last week to write about an interesting foundation grant challenge by the CTK Foundation. Broadband users are more critical of their communities and local institutions."

Web 123
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5 Tips To Grow Your Online Giving In 2011

NetWits

Investigate the possibility of a Google Grant if you are not using one already, and ensure that your website can be found on major search engines, with key search terms that are showing high conversion rates. You need to connect with your online donors as much as you do your with your offline donors. Focus on your relationships.

Online 171
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Which Version of QuickBooks Should I Get?

Tech Soup

You can’t access your files if you’re not connected to the Internet or if the Intuit servers go offline. Cons: It has a higher cost and no offline access; it may not offer all the features you need. Cons: In your first year, you’ll pay at least $180 more than you would for the desktop version.

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Nonprofit Blog Carnival: Personal Productivity Tips for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

He recommends reading The Shallows: What the Internet is Doing to Our Brains by Nicholas Carr to better understand the impact of chronic information overload, followed by his best advice about being purposeful with your attention online. Another excellent variation of the Pomoro Technique. Walking is work.

Product 50
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A Conversation With Joe Green at Causes

Beth's Blog: How Nonprofits Can Use Social Media

You might remember that a few weeks ago there was an article in the Washington Post proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. I'll boil it down to " Causes is A Friending Tool, Not A Fundraising Tool." Think like an offline community grassroots organizer.".

Green 50