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Your End Of Year Fundraising Questions Answered

Bloomerang

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. Focus on selling – Judge ads by sales results, not awards. Creativity matters only if it sells.

Lesson 59
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff. You can read part one here.

Strategy 142
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12 Ideas for an Unforgettable Virtual Fundraiser

Greater Giving

Fundraising through a virtual gala has proven to be an effective way to connect with donors and get them excited about your mission. With new ideas and tweaks to the activities that would typically be included at in-person events, virtual galas can keep fundraising goals on track and even add to more than expected to the annual goal.

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Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With giving declining in 2022 for the fourth time in forty years, many are worried about the state of fundraising in 2023 and beyond. With individuals giving the most of any group polled, this was particularly worrying because individuals make up the majority of fundraising dollars given in a year (64% of total giving in 2022).

Giving 97
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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Fundraising Fundraising Communications Tips That Will Make You Rethink Donor Relations 5 min read Read Now 2.

Donor 98
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Attracting and Retaining Millennial and Gen-Z Donors

Greater Giving

Engage with your followers by asking for feedback, running polls, and sharing user-generated content. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.

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