article thumbnail

Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data. Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. Have they done the math?”.

article thumbnail

Attracting and Retaining Millennial and Gen-Z Donors

Greater Giving

Engage with your followers by asking for feedback, running polls, and sharing user-generated content. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.

Donor 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With individuals giving the most of any group polled, this was particularly worrying because individuals make up the majority of fundraising dollars given in a year (64% of total giving in 2022). decline in gifts’ impact. These are planned gifts because the donations are made after a donor passes away. billion given in 2022.

Giving 97
article thumbnail

Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement.

Donor 98
article thumbnail

4 Communications Strategy Tips for Donor Retention

sgEngage

Direct mail is ideal for sending personalized letters of appreciation after a donor makes a larger-than-average gift. Emails with personalized subject lines are 26% more likely to be opened. It’s best to send these polls after a fundraising event or after a gift is made. Where is my gift going?

article thumbnail

Virtual Holiday Party Ideas to Engage Remote Employees

AccelEvents

Consider gifting the winning remote employees with something like a gift card or an extra day or half-day of time off! One great virtual party idea is, of course, the virtual Secret Santa gift exchange! However, be sure that the recipient has something to “open” during the virtual event. The ugliest holiday sweater.

Virtual 98
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Helping real people should be the star.

Lesson 59