Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. How do I convince her that a printed newsletter is worth the investment? We continue to solicit donors using direct mail and emails. It also includes a business reply envelope.

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Newsletter Donor Retention Nashville 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Action Donor Tips Fundraising 127

Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley. Very Good Copy.

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Resource Newsletter Case Study Nonprofit 98

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

NetWits

FEBRUARY 16, 2012

Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! The concept of recurring gifts is simple.

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Gift Program Online Fundraising 188

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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Campaign Fundraising Mail United States 98

Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.

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Social Media Donor Media Social 353

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). in 2019 and accounts for 8.7%

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. Get them moving on behalf of your charity with participatory fundraising.

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Donor Profit Participatory Relationship 177

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 103

Bloomerang

JANUARY 13, 2022

Traditionally, January isn’t a very lucrative month for fundraising. Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. You can even send a postcard in the mail with the same copy as your social media post.

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Fundraising Gift Donor Social Media 123

sgEngage

NOVEMBER 20, 2023

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. Do your monthly donors expect your newsletter? You will want to keep track of those segments in your fundraising CRM. Use your fundraising CRM as your source of truth, with clearly defined processes and coding procedures.

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Data Giving Work Test 91

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats.

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Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Action Donation Mobile Social Media 339

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? So, what can you do to get more people to open and respond to your fundraising emails? If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull. He or she will personally read your fundraising email.

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email Fundraising Sound Sample 126

The Fundraising Authority

JANUARY 15, 2021

Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown. As I sat here this morning opening the mail, I came across your generous donation.

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Sample Profit Donor Children 169

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. Sending a recurring newsletter or print mailing to engage supporters. Lean into what works.

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Lesson Fundraising Digital Test 59

Bloomerang

NOVEMBER 3, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Would a mention in our quarterly newsletter be appropriate? Dear What’s Enough, Congrats on receiving more tribute gifts, and good on you for considering the best ways to recognize the generous supporters who refer these gifts to you.

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Donor Gift Charity Newsletter 89

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Donor Strategy Retention Help 102

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

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Campaign Effective Fundraising Nonprofit 98

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. 10) to major gifts (e.g.,

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Donation Practice Fundraising Gift 52

Bloomerang

MARCH 13, 2023

And when you do send a fundraising appeal , they’ll be receptive. I often say “ if you want gifts, give them.” Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Keep priming the pump.

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email Communication Mail Nonprofit 121

sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. Newsletters. But take heart. Thank you’s.

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email Communication Effective Fundraising 74

Pamela Grow

MARCH 7, 2024

If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit? See how one newsletter enjoys a 51% open rate with supporter-generated content. How are you making your donor feel?

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email Storytelling Newsletter Nonprofit 69

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. Newsletters. But take heart. Thank you’s.

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email Communication Effective Fundraising 67

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . If it’s done well, you’ll get a gift. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. Here’s our mailing address if you want to send a check. Blah, blah, blah.”.

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Giving Design People Fundraising 119

Get Fully Funded

JUNE 1, 2021

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Despite the downsides, Facebook can be a powerful fundraising tool.

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Facebook Game Fundraising Campaign 124

Qgiv

AUGUST 5, 2021

That means more than half won’t make another gift to your nonprofit. This means, you have their consent to reach out via direct mail, email, calls, and texts! Use that checkbox for event registrations, volunteer signup forms, and mailing list signup forms. Market your text fundraising keywords.

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Mobile Fundraising Contact Phone 98

Get Fully Funded

JULY 4, 2022

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or or your online fundraiser barely brings in $2,500 when you were counting on at least $4,000. Fundraising is about relationships. .

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Method Fundraising Social Media Calendar 75

Network for Good

SEPTEMBER 7, 2020

Whether you’re looking for your very first subscription gift or you are looking to expand upon the donors you already have, there are a few things you can do to make sure you’re promoting this opportunity in your communications. Brainstorm ideas to talk about subscription gifts differently than one-time donations.

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Giving Fundraising Gift Donation 98

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

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Ideas Online Fundraising Charity 98

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 94

DipJar

JANUARY 21, 2021

If only fundraising was as easy as ‘just’ asking for money, right? Pick up the phone to say ‘thank you’, send a personalized email, or mail a handwritten note. The key is to engage them as close to the moment of their gift as you possible because you already have their attention.

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Money Raise Fundraising Newsletter 98

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. During those months, healthcare’s online earnings increased from around seven percent to roughly 11 percent of their total online gifts.

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Online Fundraising Benchmark Report 221

Top Nonprofits

AUGUST 17, 2021

If any of this sounds like you, and you’re tired of being so stressed, check out this webinar, led by fundraising and leadership expert, Mazarine Treyz (Wild Woman Fundraising). Fundraising planning 101. How NOT to make a fundraising plan. Your One-Page Fundraising Road-map. In this webinar you’ll learn: 1.Fundraising

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Fundraising New Jersey Empowerment Stream 52

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive.

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Guide Donor Fundraising Social Media 52