The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In the second post , we reviewed the five rules for supercharged year-end fundraising. That being said, it’s really never too late to begin your year-end fundraising strategy. First, Prepare Your Campaign. Second, Warm-Up Your Donors.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from. 1) Implement Donation Page Best Practices.

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Pamela Grow

AUGUST 2, 2023

We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! Why end-of-year fundraising? And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign.

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Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. How do I convince her that a printed newsletter is worth the investment? We continue to solicit donors using direct mail and emails. It also includes a business reply envelope.

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Pamela Grow

APRIL 10, 2024

Email or print donor newsletter? But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.”

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Nonprofit Tech for Good

JUNE 6, 2020

1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%). have created a peer-to-peer fundraising campaign benefiting a nonprofit within the last 12 months. 8) 32% of COVID-19 donors have donated through Facebook Fundraising Tools.

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Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley. Very Good Copy.

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Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. Consequently, so has my ROI.

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Nonprofit Tech for Good

FEBRUARY 1, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. Free Webinar On February 23: How to Host a Successful Virtual or Hybrid Golf Fundraiser for Your Nonprofit. Here are six ways an event website helps maximize your golf fundraiser, and how you can get one at no cost.

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Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising. Is fundraising your key priority? Here are ten tips to consider ahead of your 2020 event.

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Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? So, what can you do to get more people to open and respond to your fundraising emails? If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull. He or she will personally read your fundraising email.

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Blue Fox

OCTOBER 1, 2021

Inform, guide, motivate, and recognize your board members and watch them become your fundraising heroes! That means fundraising season is right around the corner. Is your staff prepared to make the asks, attend the events, mail the collateral and try some Facebook fundraising ads? Grab your pumpkin spice latte!

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NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Follow these suggestions to step up your newsletter marketing game. A newsletter popup is one of the first things your audience should see when visiting your website. You should also be promoting your newsletter on all possible channels.

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Greater Giving

OCTOBER 24, 2023

This year, GivingTuesday 2023 falls on November 28, 2023, and there’s no better time to gear up for a successful online fundraising campaign. In this blog post, we’ll guide you through the essential steps of setting up your online fundraising mechanisms with Greater Giving, ensuring you make the most out of this special day.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. Get them moving on behalf of your charity with participatory fundraising.

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Nonprofit Tech for Good

SEPTEMBER 10, 2013

Thanks to Microsoft Citizenship Asia Pacific , I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. 2) Launch an e-newsletter. Of course, being based in the U.S.,

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sgEngage

NOVEMBER 20, 2023

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? Do your monthly donors expect your newsletter?

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Nonprofit Tech for Good

JULY 7, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Add e-newsletter opt-in forms to online event calendars.

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Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Bloomerang

MARCH 13, 2023

And when you do send a fundraising appeal , they’ll be receptive. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Keep priming the pump. I often say “ if you want gifts, give them.”

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Achieve

JANUARY 6, 2021

Did year-end fundraising have you feeling stressed? This is the month you should spend cultivating the creative theme, messaging and imagery that will comprise your year-end fundraising campaign. You have “donors” – not “email donors,” “direct mail donors” or “online donors.”. Insert year-end story concepts in newsletters.

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Qgiv

AUGUST 5, 2021

This means, you have their consent to reach out via direct mail, email, calls, and texts! Use that checkbox for event registrations, volunteer signup forms, and mailing list signup forms. You can place keywords on your website, social media pages, in emails, and direct mail. Market your text fundraising keywords.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Creativity matters only if it sells.

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Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. For example, I’m on the board of a local theater group, and the executive director’s most recent emailed newsletter was titled “ Theater Nurtures Democracy.”

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive.

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Bloomerang

JANUARY 13, 2022

Traditionally, January isn’t a very lucrative month for fundraising. While that is likely still going to be the case this January, here are three things that you can do to fundraise without exhausting your donors or ignoring their financial realities. The post Yes, You Can Still Fundraise In January.

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Network for Good

OCTOBER 19, 2020

It’s October, so year-end fundraising is here whether you’re ready or not! No need to stress, though – we wrote the guide on 2020 Year-End Fundraising and now we’re here to break down the 5 key takeaways you need to know. Don’t Rely Only on Direct Mail. The same goes for your direct mail campaigns.

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