Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 79

Bloomerang

MARCH 13, 2023

I often say “ if you want gifts, give them.” The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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email Communication Mail Nonprofit 121

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

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Mail Money Raise Tips 61

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Employer information: Knowing where your donors work enables you to tap into corporate philanthropy opportunities like matching gifts and volunteer grants. Use your mailing list effectively.

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Data Donor History Demographics 98

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Retention Donor Gift Nonprofit 107

DipJar

FEBRUARY 2, 2023

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. Your moves management team may not have the time to uncover these insights from the massive files of donor data you have on hand.

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Fundraising Channel Files Data 52

Bloomerang

MAY 26, 2021

The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail. You drove people to your website using the push channels (direct mail, email, etc.),

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Program Donor Tips Channel 116

Allegiance Group

JANUARY 23, 2023

Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up on any direct mail appeal with an email reinforces the need and offers an alternate way to give. You don’t always have to ask for a donation in a direct mail appeal letter.

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Donor Mail Retention History 52

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Direct mail is the most popular year-end giving marketing method. Describe how donors’ gifts will enable your nonprofit to help solve the proposed issue. Show donors how their gift will impact your cause (i.e. Most nonprofits begin their year-end fundraising planning in November, but 7.7%

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Guide Giving Nonprofit Metrics 107

Bloomerang

MARCH 13, 2023

I often say “ if you want gifts, give them.” The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

email 73

email Communication Mail Nonprofit 73

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. An email appeal to Michelle might ask for a gift of $50.

Guide 52

Guide Fundraising Mail Metrics 52

Nonprofits Source

JUNE 29, 2023

Giving history: Average giving amount, frequency of gifts, recency of gifts, and estimated lifetime value to your organization. Direct mail. Use direct mail to work alongside digital marketing and include enticing printed materials and compelling narratives that showcase your event’s value.

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Marketing Tips Channel Audience 52

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

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Donor Gift Database Relationship 102

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Results Mail Nonprofit Money 98

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Business Master File (BMF), thus limiting their capacity to receive online donations from giving portals and social networking sites.

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Donation Practice Mail Newsletter 235

Neon CRM

AUGUST 4, 2023

Get Specific About Your Donor’s Impact Pretend you gave your nephew $50 for a birthday gift. Or a note that thanks you for your gift, tells you that he spent it on a new video game, mentions how hard and fun the game is, and includes a picture of him while he’s playing the game? Which would make you happier? Be as specific as possible!

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Template Gift Images Game 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. This will also help you get more repeat gifts from existing donors. Learn more in this guide.

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Fund Donor Strategy Search 52

Achieve

JULY 21, 2022

Between the dozens of responsibilities that crop up within the course of running a nonprofit organization—from cultivating donors to event planning—filing tax returns probably isn’t at the top of your list of priorities. Tips to Keep in Mind for Filing Form 990. Your organization’s name, mailing address, and website (if applicable).

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Difference Learning Files Nonprofit 52

M+R

FEBRUARY 5, 2021

Finding your audience part 1: file analysis. These are the folks in your file—and not yet in your file—who are likely to have the capacity and interest to give significantly more but haven’t ever done so. In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach. Cultivate + engage.

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America Digital Audience Channel 105

The Fundraising Authority

DECEMBER 5, 2020

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is.

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Mail Sample Profit Fundraising 199

Pamela Grow

OCTOBER 30, 2023

Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes. By keeping your data clean, you can ensure that any insights you draw from your file are accurate and up-to-date.

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Analytics Data Giving Metrics 52

Bloomerang

JANUARY 22, 2024

For example, different states have different processes for filing articles of incorporation and the fees required. File for incorporation File articles of incorporation within the state your nonprofit will operate from. You can apply for an EIN online , or by mail or fax. You can either file Form 1023 or 1023-EZ.

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Nonprofit Files Policy Software 80

Get Fully Funded

OCTOBER 21, 2021

In order to solicit donations, you’ll need to follow your state’s filing requirements and properly register before collecting donations. For most states, soliciting donations refers to any ask made by your organization for a charitable gift as well as selling goods or services in exchange for money that will benefit a charitable cause.

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Course Online Fundraising Law 64

Whole Whale

SEPTEMBER 8, 2023

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

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Lesson Fundraising Digital Test 59

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Everyaction

FEBRUARY 26, 2018

Click for strategies on revamping your direct mail program , practical tips on improving your email program , and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.). Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors.

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Data Donor Grant Gift 44

BoardAssist

FEBRUARY 27, 2014

i) Review IRS Form 990, your nonprofit’s annual public information disclosure, with the preparer before it is filed. If your nonprofit has any activities that are subject to UBIT, make sure IRS Form 990-T is filed and the tax, if any, is paid. i) Comply with donor restrictions on gifts. 4) IRS FORM 990.

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Tips New York Government Policy 96

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Password-protect human resources files and other documents and folders containing sensitive information. GIFT MANAGEMENT. Gift management involves sensitive donor information.

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Virtual Work Calendar Nonprofit 116

Connection Cafe

MAY 6, 2020

As the philanthropic sector battles shrinking donor files and increased acquisition costs, a sustaining program can go a long way toward improving retention. Will you only accept credit/EFT/DAF transactions, or will you consider a direct mail fulfillment stream? For most nonprofits, retention averages just below 50% for annual donors.

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Program Donor Retention Gift 42

Connection Cafe

FEBRUARY 14, 2017

As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36. But it gets even more interesting when looking at average gift amounts. The average transaction amount for a first-time gift was $105.81. Last year, how many made their first online gift, and how many renewed a gift from the previous year?

Retention 37

Retention Donor Online Research 37

Robert Weiner

JULY 10, 2012

It does Direct Marketing but not Major Gift fundraising (or it does Major Gift fundraising but not Direct Marketing); we need support in both areas. The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.). Stewarding current donors.

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Database ROI Donor Listserv 181

Everyaction

APRIL 30, 2018

Effective management of major gifts relationships. A database built for managing major gifts can streamline and organize this process, allowing alumni fundraisers to save time and effectively target and maximize the asks made of alumni. The key to running a cost-effective direct mail program is effective testing.

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University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Effective management of major gifts relationships. A database built for managing major gifts can streamline and organize this process, allowing alumni fundraisers to save time and effectively target and maximize the asks made of alumni. The key to running a cost-effective direct mail program is effective testing.

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University Practice Tech Mail 40

Everyaction

NOVEMBER 6, 2017

Target a Facebook ad (or other social media favorite) to those who are getting your email or mailed Year-End appeal. You are likely to see a 10% to 20% bump in gifts. You can also ask sustainers to make a 13 th gift in 2017. Use create-a-list to segment on more than recency, frequency, and average gift.

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Puerto Rico Raise Money Images 54

DNL OmniMedia

FEBRUARY 9, 2022

GivingMail – Direct Mail Design. Data analytics services, including donor file audits. Planned and legacy gift marketing strategies. GivingMail: Top Nonprofit Consulting Firm for Direct Mail Design. Their full range of tools and services include: Electronic document capture, tagging, and filing systems.

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Consultant Nonprofit Strategy Philanthropy 52

Connection Cafe

JUNE 12, 2014

They may already be on your regular donor file or prospect list. By leveraging additional data elements you can start to fill in the gaps in your prospect file, better target your fundraising campaigns, and increase your fundraising program’s ROI. She won’t say that she is happy her donors just threw away 90% of a direct mail campaign.

Donor 37

Donor Files Strategy Mail 37

Connection Cafe

FEBRUARY 19, 2020

First and foremost is clean, standardized, and updated mailing information. Returned mail is a hassle. Updates are also required by mass mailing houses. The Foundation recently took part in an IT security assessment that resulted in additional training for staff related to keeping access to our data and files safe.

Data 37

Data Technology Community eBook 37