Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

News 94

News Tools Skype Aggregator 94

Get Fully Funded

OCTOBER 3, 2022

My 3:1 ratio tells us that we should be communicating with people 3 times as often as we Ask so they feel valued by your nonprofit. But you can’t wait until the last minute, drop a couple of posts on your Facebook page, then expect the money to pour in. Lack of special thanks. Remember earlier I mentioned balance? That’s boring.

Fundraising 80

Fundraising Goal Money email 80

Nonprofits Source

JUNE 22, 2017

You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person. These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. Leverage Facebook audience insights. Facebook Audience Insights.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

APRIL 27, 2009

How do you use a RSS feed like a rockstar? Feed digest. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), new that was the metric/goal to track and 6 months later there was only 18% negative ratio. test and teweak.

Social Media 102

Social Media Map Strategy Media 102

Museum 2.0

FEBRUARY 18, 2015

I came back to this question as I listened to the most recent RadioLab podcast about Facebook''s mass social experiments on users. For years, Facebook has teamed up with social psychologists to perform social experiments through small changes to the Facebook interface. Facebook is a completely socially-engineered environment.

Museum 20

Museum Experiment People Data 20

Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

Social Media 269

Social Media Social Chapter Media 269

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. You can actually go back and review your entire feed.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

Social Media 214

Social Media Social Chapter Media 214

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Chapter 3 :: Find Your Facebook Voice.

Social Media 260

Social Media Social Chapter Media 260

Get Fully Funded

SEPTEMBER 6, 2022

Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. Many people scroll their social feeds and don’t turn the sound on. Facebook : Facebook is the most used social media platform for nonprofits because of the audience it attracts (Gen-X and Baby Boomers). Share videos.

Social Media 124

Social Media Structure Media Social 124

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2008

So, we know that there is a well documented and established lurker to poster ratio that is well established in online communities as the 5%. When ever there is a new comment, Commentful notifies you via email, RSS Feed or you can install an extension for Firefox. communities as well. There are other services: CoComment. Co.Comments.

Conversation 50

Conversation Strategy Comment Facilitation 50

CauseVox

JUNE 1, 2021

Will it feed a family for a week or provide clean water to a village? Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Let’s say a donor’s $50 gift was matched at 1:1 ratio. What can $50 do? What can $100 do? 8) Social Media Integration.

Websites 52

Websites Fundraising Site Create 52

Whole Whale

MAY 5, 2021

We see those feel-good stories about amazing fundraisers on our feeds: “Viral Irish GoFundMe Raises Millions for the Navajo Nation In Act of Generosity That Bridges Historical Debt of Gratitude ”. Guidestar sends information to 200+ charitable sites, including AmazonSmile and Facebook. We’ve all been there.

Public 90

Public Practice Build Donor 90

Qgiv

JULY 21, 2022

Patton, Donorly Multi-channel Marketing Strategies with Branding and Google Ad Grants – by Carl Diesing, DNL Omnimedia Turn Your Social Media Feed into a Viable Fundraising Channel – by Ryan Thomas, Oneicity. Turn Your Social Media Feed into a Viable Fundraising Channel. and “Why are we (as an organization) here?”

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

It's about obsessing on raw numbers and constantly checking the number of Twitter followers or retweets or Facebook insight clicks. Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio.

Measure 95

Measure Tips Metrics Bookmarking 95