Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Microblogging in a Museum Context.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 3 :: Find Your Facebook Voice.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 3 :: Find Your Facebook Voice.

Social Media 210

Social Media Social Chapter Media 210

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

Social Media 254

Social Media Social Chapter Media 254

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. Will it feed a family for a week or provide clean water to a village? Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount.

Websites 52

Websites Fundraising Site Create 52

Qgiv

JULY 21, 2022

Patton, Donorly Multi-channel Marketing Strategies with Branding and Google Ad Grants – by Carl Diesing, DNL Omnimedia Turn Your Social Media Feed into a Viable Fundraising Channel – by Ryan Thomas, Oneicity. Remember, it’s not always about the ROI. Email has the highest ROI of any marketing channel.

Channel 59

Channel Marketing Fundraising Nonprofit 59