Nonprofit Tech for Good

FEBRUARY 25, 2023

2) Include social media icons in your email newsletter. 4% for the social media icons featured in the footer of our newsletter. Meaning, for every 1,000 “Total clicks” in our weekly newsletter, 4 are a click on a social media icon. Nonprofit Tech for Good has an average click-through rate of.4%

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Nonprofit Tech for Good

APRIL 2, 2023

While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ? For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

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Tools Fundraising Analytics Analysis 361

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

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Newsletter Content Ideas Tips 52

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Charity Village

NOVEMBER 17, 2022

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. Original Broadcast Date: November 17, 2022. Join Bryna […].

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email Marketing Broadcast Summary 107

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from. 1) Implement Donation Page Best Practices.

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Practice Online Fundraising Nonprofit 339

Get Fully Funded

OCTOBER 5, 2021

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. You see, if the email doesn’t get opened, you get no donations. Heck, you’re probably inundated with email. Big mistake. Read that again.

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Bloomerang

FEBRUARY 26, 2024

As fundraisers, we strive to create meaningful impact and cultivate lasting relationships with supporters, donors, and the communities we serve. In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns.

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Nonprofit Tech for Good

SEPTEMBER 13, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. When the donor checks the box, options will be laid out on the form to include the recipient’s name and email address, and a special note.

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Nonprofit Tech for Good

APRIL 29, 2020

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. 2019 Email Deliverability Benchmarks Study :: Download. 2019 Fundraising Effectiveness Project :: Download. Published by the Association of Fundraising Professionals. Published by the Blackbaud Institute.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Take a look at The Fundraising Authority website.

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Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. Those can go in a newsletter.

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Results email Fundraising Story 122

sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. But take heart.

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Nonprofit Tech for Good

JANUARY 31, 2020

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. For your reference, here are the fundraising tools featured in 2019 , 2017 , 2016 , and 2015. A fun, new way to fundraise in 2020! 1) Action Button :: actionbutton.org. 5) RallyUp :: rallyup.com.

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Charity Village

OCTOBER 19, 2022

The post Email marketing 101: How to create effective email fundraising appeals appeared first on CharityVillage. With so many distractions competing for your donor’s attention, it can be hard to break through the chatter. That’s why we recommend going straight to the source with […].

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Mail Nonprofit 121

Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? . That fridge is your email platform.

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sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. But take heart.

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email Communication Effective Fundraising 67

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Nonprofit Tech for Good

OCTOBER 25, 2022

capture an email address] through digital advertising. The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Nonprofit Tech for Good embeds a newsletter opt-in at the bottom of each post (see below) which surprisingly results in 5-10 new subscribers daily.

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Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Top of e-Newsletter: 1.

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The Storytelling Non-profit

JUNE 1, 2022

Newsletters are an unquestionably good way to build relationships with your constituents, in particular, donors. When done well, your newsletter can even help your organization raise money. But for any of that to happen, you must have content to put into your newsletter. 10 ENGAGING NON-PROFIT NEWSLETTER IDEAS 1.

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Nonprofit Tech for Good

FEBRUARY 17, 2014

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective.

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Newsletter Mobile Headline Learning 230

Everyaction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. Too many options to click. Formatting issues.

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Everyaction

JULY 18, 2018

They all get great newsletters. Well, here’s the trick: clean out your inbox, subscribe to some key emails that you actually enjoy (emails that you enjoy - there is such a thing!), Nonprofit Tech for Good - Weekly Newsletter. Moz - Newsletter. Do you like your newsletters nice and brief? What’s this?”

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Newsletter email Professional Nonprofit 75

Pamela Grow

JANUARY 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. of all emails opened. Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list.

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Nonprofit Tech for Good

DECEMBER 26, 2021

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. When planning your 2022 fundraising strategy, you can use this data to help gauge your expectations. Email Fundraising Appeals.

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. .

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. .

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Nonprofit Tech for Good

JULY 7, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated.

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization.

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Newsletter Donor Retention Nashville 52

Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. Or maybe you’ve finally decided to work on your email welcome series. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). Sign up for SOFII’s emails. Ann Handley.

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Resource Newsletter Case Study Nonprofit 98

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email? Tip #1: Experiment.

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