Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

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Nonprofit Tech for Good

SEPTEMBER 28, 2014

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

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Charity Village

NOVEMBER 17, 2022

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. But, how can you get the most out of your email marketing campaigns?

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Nonprofit Tech for Good

FEBRUARY 25, 2023

2) Include social media icons in your email newsletter. 4% for the social media icons featured in the footer of our newsletter. Meaning, for every 1,000 “Total clicks” in our weekly newsletter, 4 are a click on a social media icon. Nonprofit Tech for Good has an average click-through rate of.4%

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Bloomerang

FEBRUARY 26, 2024

In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns. Implementing email segmentation for success 1. The post Using Segmentation To Boost Engagement In Email Campaigns appeared first on Bloomerang.

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DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. While you can keep email and website marketing separate and still see success, combining the two offers unmatched insights and results. Let’s get started!

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TechImpact

MARCH 19, 2014

Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. Not only that, but once its been sent, your newsletter is out of your control. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

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Pamela Grow

JANUARY 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. of all emails opened. Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list.

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Wild Apricot

JUNE 16, 2020

Do you find yourself sending a thousand emails to your volunteers that never get opened? Here's why you might want to send them a volunteer newsletter instead, plus great examples and templates you can use.

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Everyaction

JULY 18, 2018

They all get great newsletters. Well, here’s the trick: clean out your inbox, subscribe to some key emails that you actually enjoy (emails that you enjoy - there is such a thing!), Nonprofit Tech for Good - Weekly Newsletter. Moz - Newsletter. Do you like your newsletters nice and brief? What’s this?”

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The Storytelling Non-profit

JUNE 1, 2022

Newsletters are an unquestionably good way to build relationships with your constituents, in particular, donors. When done well, your newsletter can even help your organization raise money. But for any of that to happen, you must have content to put into your newsletter. 10 ENGAGING NON-PROFIT NEWSLETTER IDEAS 1.

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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Everyaction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. If you have a big story, dedicate a whole email to it.

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Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Top of e-Newsletter: 1.

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Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Nonprofit Tech for Good

FEBRUARY 17, 2014

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective.

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. .

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. .

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email? Tip #1: Experiment.

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Get Fully Funded

OCTOBER 5, 2021

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email.

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EveryAction

APRIL 6, 2015

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren''t the best medium for your audiences.

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Nonprofit Tech for Good

JULY 7, 2016

Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Promote an online contest and offer free giveaways where signing up for your e-newsletter is required to enter.

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The MatrixFiles

JANUARY 12, 2022

Here’s what I ended up doing: Cleared my Email. To be honest, I had a lot of unread emails, mostly promotional and social emails, but still. All that unread email was weighing on me and stressing me out. I spent two weeks clearing out my email. I Unsubscribed From a Zillion Newsletters.

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Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. Tips For What To Write in the Subject Line. Make it a question.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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Bloomerang

AUGUST 3, 2021

One great way to do that is through a welcome email series that is created to engage new donors or constituents right away. What is a welcome email series? A welcome email series helps you stay top of mind and builds trust with first-time donors. This series of emails will be different from your standard newsletter and updates.

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Nonprofit Tech for Good

JUNE 1, 2023

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. To stand out from the clutter, nonprofits that embrace content marketing have the best chance of growing their website traffic, increasing email and social media engagement, and inspiring online donations.

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TechImpact

APRIL 14, 2014

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. Dedicate space for email signup. Tweak as necessary.

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Charity Village

OCTOBER 19, 2022

The post Email marketing 101: How to create effective email fundraising appeals appeared first on CharityVillage. With so many distractions competing for your donor’s attention, it can be hard to break through the chatter. That’s why we recommend going straight to the source with […].

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CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

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Nonprofit Tech for Good

OCTOBER 25, 2022

capture an email address] through digital advertising. The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Nonprofit Tech for Good embeds a newsletter opt-in at the bottom of each post (see below) which surprisingly results in 5-10 new subscribers daily.

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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Pamela Grow

OCTOBER 25, 2022

And when I did, I read an email that simply and powerfully made its case. Download Wikipedia’s email by clicking the image below. How do you capture their attention in the almost grotesque distraction of the online space? We’ve had enough.” Hey, haven’t we all? This subject line made me pause… and open.

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