5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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4 Ways Canadian Charities Can Improve Email Fundraising in 2019

Connection Cafe

Last year for a research study, I signed up to get emails from 152 Canadian charities to see how they were capturing emails and then what they were sending when it came to fundraising (more on why and the research study here ).

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. First, limited resources play a part in the ability to implement many aspects of an email program that drive engagement. What is the ideal email frequency?

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. For 2014, I reviewed 445 email messages sent to me from 74 different nonprofit organizations between December 1st and 31st, 2014. Email by Date. Email by Hour. Email Frequency.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Make sure to check out these email fundraising ideas.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails.

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Last-Minute Boosts to Late-December Fundraising Emails

Connection Cafe

As a fundraiser, these may be your busiest two weeks of the year. Here are four last-minute tips to boost your December fundraising emails: Say More Than “Dec. If not, go back and analyze conversion rates from past email appeals.

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

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Optimizing an Email Campaign for Fundraising Effectiveness

Byte Technology

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support. Fundraising

Do’s and Don’ts for Your Next Email Fundraising Appeal

Connection Cafe

Email is the killer app for online fundraising. Sure, your website, social media, and crowdfunding are all important fundraising channels, but no other online medium lets you go out and actively communicate with your donors online like e-mail.

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. Email Strengths: . Email Weaknesses: . to email communicators.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

One Email Tactic Nonprofits Need to Steal From Brand Marketers

NetWits

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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450 Email Subject Lines From End of Year Fundraising

Connection Cafe

For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. (Be

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300 More Email Subject Lines from End of Year Fundraising

Connection Cafe

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. My email vault continues to grow each year — like some vast hoard under a mountain. Here are some insights, trends, and the complete list of email subject lines.

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How to Write Your Best Fundraising Emails

John Haydon

Whether it’s in person or by email, how you ask for donations can often make or break your fundraising campaign. This is especially true for big campaigns when you pull out all the stops with an amazing event, a beautiful direct mail campaign, and your best fundraising emails.

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Why the rise of mobile email might hurt nonprofits

NetWits

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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3 Powerful Fundraising Strategies for Email

John Haydon

In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year: What’s your year-end fundraising plan? The fundraising strategies you employ during year-end should be rock solid. But does email really matter?

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

In fact, email is still the number-one way to connect with your supporters. With that in mind we thought we’d share a few suggestions for getting visitors to subscribe to your email list: 1. Include your events, photos, maps, twitter link, polls, and of course, your email list.

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Is December Really the Best Time for Fundraising Emails?

Connection Cafe

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. The assumption may have been people are more likely to donate via email in December. fundraising emails sent.

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The Yin and Yang of Building Email Lists

Connection Cafe

Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today.

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10 Ways to Sabotage Your Year-End Emails

NetWits

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Content Marketing Email Marketing Online Fundraising #nptech email end of year fundraising fundraising Non-Profit online giving

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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4 Fundraising Email Blunders You Should Avoid At All Costs

John Haydon

The most effective strategy to raise money online is with fundraising emails (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to sent qualified prospects to your donation page.

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

One of the reasons that email fundraising sucks is because of people like me. When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest “best practices” when it came to online fundraising.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails.

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Increase your Email Revenue by 20% on December 31st

NetWits

If we compare year-end giving campaigns to the gastronomical equivalent of a seven … Email Marketing Online Fundraising email marketing tips end of year fundraising

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Spam is still a massive problem for fundraisers. The cost in potential fundraising revenue? email deliverability data

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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to integrate social media into your website and email communications.

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How Many Year-End Fundraising Emails Should You Send?

John Haydon

Let’s face it, fundraising is not easy. According to M&R’s recent report, nonprofits sent 7 fundraising emails per subscriber in December of 2013. The same number of fundraising emails was also sent in December of 2012.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

The Science Behind Engaging your Supporters

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. of fundraising potential unrealized.). givingtuesday deliverability email

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Don’t Overlook this Piece of Your Mobile Email Strategy.

Connection Cafe

To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. That way, if the email isn’t rendering well, your constituents can view it on a web page instead. Click here ” at the top of their email.

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5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Your constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day. So how do you make your email stand out, especially during the email surge that happens during end of year? Well the same holds true for email.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

The Science Behind Engaging your Supporters

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! EOY Fundraising Implications.

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Top 5 Nonprofit Email Newsletter Mistakes

John Haydon

According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. But while most nonprofits spend lots of resources writing their email newsletters, many that I talk to aren’t using it […].

10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). emails per month).

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships.

10 Reasons Your Email Appeal is Being Ignored

NetWits

Well, I wish more of our constituents did the last time we sent an email appeal! So, as we embark on our next online fundraising adventure, I thought it would be a good idea to hit up the NetWits gang. You sent email they didn’t ask for.

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The Obama Way to Getting More Results From Email Marketing

NetWits

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media … Email Marketing email fundraising eMail marketing nonprofit email marketing obama campaign

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms.

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Why Email Still Matters To Nonprofit Marketing

TechImpact

According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. And it’s true, cultivating an email list filled with individuals who are all interested in your nonprofit’s mission can be difficult. The numbers don’t lie.

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