Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

EveryAction

SEPTEMBER 7, 2022

Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors? The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different.

Communication 130

Communication Practice Program Instruction 130

Bloomerang

DECEMBER 5, 2022

Was your inbox flooded with emails this Giving Tuesday? If your emails didn’t get opened there’s one thing to blame: your subject line. A bad subject line will tank your fundraising appeal. I have healthy obsession with email subject lines so Giving Tuesday is kind of like my Christmas morning or Super Bowl. .

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email Giving Homeless Nebraska 80

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Personalize donor outreach.

Donation 110

Donation Strategy Nonprofit Gift 110

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

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Gift Consultant Audience email 207

CauseVox

JULY 26, 2023

In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power. Join us as we dive into the world of mobile optimization and its crucial role in peer-to-peer fundraising. Examples of successful mobile-first campaigns.

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Relationship Gift Program Build 79

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . This includes all online revenue — ads, email, sms, etc. Fewer gifts, higher averages! Email is alive and well!

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Fundraising Gift Sample Benchmark 109

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

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Tips Online Management Help 258

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. Spend some time on your welcome email. Your Goals.

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Newsletter email Nonprofit Headline 88

Bloomerang

DECEMBER 13, 2021

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Spend some time crafting your subject line.

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Tips Fundraising Pledge Mail 114

sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” The same goes for employer matching gift programs. Is there drop off?

Fundraising 101

Fundraising Donor Celebrate Chicago 101

Bloomerang

SEPTEMBER 14, 2022

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. 34% were only sending out 2-3 appeals (direct mail and email).

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Question Fundraising Org Mail 90

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. Focus on selling – Judge ads by sales results, not awards. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

Qgiv

FEBRUARY 20, 2024

AI for nonprofits can be a real game changer in the fundraising landscape. From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. How do you use AI for fundraising? What is AI?

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Fundraising Nonprofit Analysis Donor 97

Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. The subject lines of your GivingTuesday emails are incredibly important. A bad subject line will tank your fundraising appeal. Open rate : The success of your email often hinges on the open rate. How important?

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Rate email Attention Open 97

Nonprofit Tech for Good

FEBRUARY 14, 2019

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 2) Identify your target audience.

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Facebook Fundraising ROI Virginia 236

Bloomerang

NOVEMBER 3, 2021

End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give. In your letter or email, you should include: . Think about it.

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Time Tips Fundraising Retention 123

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 101

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

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Fundraising America United States Track 82

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

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Fundraising Gift Rate email 98

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors emailed personally.

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Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Online Fundraising Benchmark Adwords 92

The Modern Nonprofit

NOVEMBER 16, 2021

Estimated Reading Time: 4 minutes 8 Tips for Crafting an Appealing Year-End Email Appeal. Here are eight tips on crafting a great year-end email appeal that will get your supporters to click the “Donate” button. SEGMENT YOUR EMAIL LISTS. Treat your Email like a conversation rather than a lecture.

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email Tips Lecture ROI 98

Bloomerang

AUGUST 18, 2021

For many of us, summer fundraising can be frustrating because often our donor communications during this season yield less-than-ideal results. . Determine if a summer fundraising campaign would help your communications. Determine if a summer fundraising campaign would help your communications. Plan a community event.

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Fundraising Social Media Donor Campaign 138

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors.

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Campaign Fundraising Adobe Test 113

Nonprofit Tech for Good

APRIL 23, 2023

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. AI as a writing tool can make you even more efficient and give you time to do other things like plan great fundraising campaigns. At the dog park.

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Content Calendar Language Social Media 352

Get Fully Funded

JULY 4, 2022

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or or your online fundraiser barely brings in $2,500 when you were counting on at least $4,000. Fundraising is about relationships. .

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Method Fundraising Social Media Calendar 75

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

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Mail Fundraising Nonprofit Channel 52

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

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Ideas Online Fundraising Charity 98

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. Relevant content.

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email Test Conference Benchmark 150

M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

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Giving Museum New York City Boston 95

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider.

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Mobile Guide Giving Fundraising 56

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. 7 Fundraising Actions Taken by Successful Nonprofits. Reviewing new donations that have the potential to become recurring gifts. Adding donor support contacts to each campaign.

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Action Difference Fundraising Nonprofit 106

Qgiv

JANUARY 4, 2022

In the modern fundraising world, creating an online fundraising strategy is essential to the success of your nonprofit. As the world continues to grapple with the ups and downs of COVID-19, it’s essential to meet your donors where they’re most comfortable, and that means coming up with inventive online fundraising ideas.

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Raise Ideas Online Help 98

Bloomerang

DECEMBER 7, 2023

In the spirit of last-minute year-end fundraising actions , feel free to cut and paste this letter into your email, make any edits you think necessary, and get it out. Self-reflection / Gift of significance Before describing three suggested actions, allow us to share something important that we’ve learned.

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Sample Giving Pledge Gift 92

Neon CRM

MAY 1, 2023

That concept doesn’t really work because it strips the humanity out of fundraising. All the steps that you take in moves management fundraising are dependent on a close personal connection. Almost 30% of major donors reported that their first gift to an organization was under $250.

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Management Fundraising Library Gift 52