Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

Storytelling 241

Storytelling Action Roles Hunger 241

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Support 52

Support Donor Community Retention 52

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Audience 82

Audience Donor Survey Demographics 82

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in. Let’s dive in!

Relationship 59

Relationship email Donor Wisconsin 59

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

email 69

email Storytelling Newsletter Nonprofit 69

NonProfit Hub

DECEMBER 13, 2019

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. As you can see, donor retention is a key part of any nonprofit’s organization strategy.

Retention 57

Retention Effective Donor Strategy 57

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

Management 52

Management Donor Blackbaud Retention 52

Qgiv

MARCH 19, 2024

The backbone of sustainability for nonprofits often falls on the generosity of donors! To keep your donors engaged with your mission, it’s important to make them feel appreciated. Donor recognition is one of the best ways to help you retain your donors, but a simple thank-you letter may not always feel like enough.

Ideas 52

Ideas Donor Movie Retention 52

Bloomerang

APRIL 12, 2022

At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy.

Software 99

Software Management Donor Guide 99

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

Donor 84

Donor Social Media Websites Content 84

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year. Unfortunately, it’s also several times more expensive to acquire new donors than retain old ones.

Fundraising 69

Fundraising Retention Gift Nonprofit 69

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. If not, it’s time to strategize how you’ll retain year-end donors for the long term.

Donor 69

Donor Virginia Retention Gift 69

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

Feeds 83

Feeds San Antonio Donor America 83

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

Donation 52

Donation Donor Giving Demographics 52

Get Fully Funded

MAY 24, 2021

It’s important to have a plan in place for donor acknowledgement and John Killoran, Founder of Snowball Fundraising, lends his expertise from assisting over 7,000 nonprofits below. . Donor appreciation should be a crucial aspect of your overall fundraising strategy from the moment you start your nonprofit. Thank your donors publicly.

Donor 128

Donor Ideas Tips Relationship 128

Qgiv

OCTOBER 26, 2022

Donor engagement is an essential component of an optimized nonprofit fundraising strategy. High levels of engagement lead to effective stewardship plans , increasing retention rates over time, and overall successful supporter relations. Plus, matching gifts can lead to increasing donor engagement as well.

Gift 52

Gift Impact Donor Rate 52

Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. How can your organization send donor emails that improve open and click rates? #1: If you try to tell donors five things, they’ll remember zero things. But you can boost retention by reducing the number of topics in your email. #2: Your donors are busy.

email 52

email Donor Denver Spam 52

M+R

APRIL 27, 2023

We also compare retention rates and annual value for one-time and monthly donors. Also: we say goodbye to open rates! But the results for nonprofits in the Disaster/International Aid space looked very different. The interdependence of email and digital ads programs has never been more clear.

Benchmark 100

Benchmark Studies Social Media Chart 100

DNL OmniMedia

MAY 25, 2023

The donor journey is a lengthy process, ending with a donation, joining a membership program, volunteering, or getting involved in some other way before restarting again. The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit.

Relationship 52

Relationship Build Donor Strategy 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

Tools 361

Tools Fundraising Analytics Analysis 361

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Personal handwriting screams “open me!”

Action 127

Action Donor Tips Fundraising 127

Kindful

MAY 21, 2021

When it comes to event donors, 2020 has taught us a lot. Event donors still want to give, even when they aren’t attending the event in person. In some ways, virtual events make it much easier to convert these once-a-year event donors into powerful monthly donors. Don’t skip or neglect your big one-time donors.

Donor 62

Donor Virtual Gift Stream 62

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. And what’s most important to communicate to donors as the year comes to a close? Knowing how frequently to email your donors can be tricky, especially during the end of the year.

email 98

email Giving Template Gift 98

EveryAction

SEPTEMBER 2, 2022

Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Qgiv

OCTOBER 11, 2023

In other words, it shows up AFTER you have done all the work, like identifying the prospect (or re-engaging the existing donor), qualifying them, establishing rapport, cultivating them, soliciting the donation, and so on—not to mention all the marketing and outreach. These days, many nonprofits use some form of donor intelligence services.

Measure 52

Measure Business Retention Profile 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

sgEngage

FEBRUARY 17, 2023

Add Value Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” It’s worth spending some time here, because segmented campaigns get 14% more opens. Newsletters.

email 75

email Communication Effective Fundraising 75

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors .

Evaluation 109

Evaluation Metrics Campaign Fundraising 109

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. It’s the story you tell potential and current donors. Donor stewardship What is the average donor’s experience with your nonprofit?

Practice 52

Practice Strategy Guide Fundraising 52

Candid

JULY 6, 2021

From developing email streams to scheduling social media posts to importing new data on donors, automation in fundraising and communications has become very advanced indeed. . For example, adding a personal touch is a key aspect of nonprofit donor retention, which is necessary to help nonprofits continue to grow and develop.

Nonprofit 137

Nonprofit Retention Relationship Data 137

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship. Donor stewardship. and Canada prefer donating online using a credit or debit card.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. So what is at the core of reaching new donors, retain existing donors, increase efficiency to support a cause?

Metrics 261

Metrics Nonprofit Profile Platform 261

Get Fully Funded

JANUARY 5, 2024

Give your nonprofit more chances to interact with donors by asking every existing donor to opt in to receive texts from your organization. Beyond donors, you can also ask your volunteers, social media followers, and those who sign up for your email list. Write tailored messages for every occasion. Keep an eye on your metrics.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

sgEngage

FEBRUARY 18, 2023

ADD VALUE Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” It’s worth spending some time here, because segmented campaigns get 14% more opens. Newsletters. Thank you’s.

email 68

email Communication Effective Fundraising 68

Bloomerang

DECEMBER 2, 2021

” In order to estimate total giving on Giving Tuesday, Bloomerang partners with Giving Tuesday Data Commons, an open and distributed network of partners across sectors and borders who seek to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use this data to inspire more giving around the world.

Raise 101

Raise United States Giving Classes 101