The Fundraising Authority

DECEMBER 24, 2020

that detailed the process of moving new prospects from investigating your non-profit to investing in your mission. An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. You can only steward a person. That’s a big mistake.

Donor 177

Donor Profit Participatory Relationship 177

Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. Features like contactless payments and in-app purchases make the donation process simple and convenient, which tech-savvy generations will appreciate. . Most Millennial and Gen Z donors think of checkbooks and mailing as outdated.

Process 52

Process Donor Pledge Demographics 52

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

Tools 86

Tools Donor Fundraising Survey 86

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America.

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Feeds San Antonio Donor America 83

NonProfit PRO

SEPTEMBER 20, 2021

I’m an avid scanner of mail samples. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice. Granted, you’re not going to get oodles and oodles of new monthly donors, but it’s a start at no extra cost.

Donor 162

Donor Giving Sample Mail 162

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Program Giving NGO Gift 268

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Audience 82

Audience Donor Survey Demographics 82

Robert Weiner

DECEMBER 19, 2011

As the calendar year draws to an end, charities (and ideally, donors) are focused on year-end donations and tax deductions. Let's say the following donations will be processed by different nonprofits in the United States on Jan. 2, 2012: A check mailed (and postmarked) on December 29th that arrived in the office on January 2nd.

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Process Donation Montana United States 271

sgEngage

MAY 27, 2022

If you didn’t have to manually update giving records or click five buttons to move an approval forward only to click the same five buttons for the next one, you would be able to focus on more important projects, such as reaching out to donors, identifying community needs, and growing your mission. The average U.S. Automation.

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Process API San Diego Nonprofit 71

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Course Campaign Digital 94

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

Fund 52

Fund Donor Strategy Search 52

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. Do you wait for the mail to arrive?

Donor 87

Donor Exercise Gift Charity 87

Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

Communication 122

Communication Donor Mail Doc 122

Bloomerang

FEBRUARY 20, 2024

In today’s fundraising world , with dozens of nonprofits competing for donors’ hearts and wallets, it’s important to stand out from a donor relations standpoint. Here are 16 uncommon and practical donor relations tactics that will delight and surprise your donors: 1. Leave a voicemail if they don’t answer.

Experiment 76

Experiment Donor Script Delicious 76

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

Statistics 240

Statistics Online Fundraising Benchmark 240

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 103

Donor Strategy Retention Help 103

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Program Giving NGO Gift 242

Allegiance Group

FEBRUARY 27, 2024

Donor-advised funds (DAFs) are one of the fastest-growing areas of charitable giving. More than 3 million people use donor-advised fund accounts for their philanthropy. Despite how popular DAFs are becoming with donors, nonprofits don’t always share the same warm feelings. This makes DAFs a hot topic — and a controversial one.

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Fund Challenge Donor Ratio 52

Qgiv

APRIL 11, 2023

Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. What are Donor Signals? What is the Responsive Framework?

Donor 104

Donor Survey Social Media Database 104

Qgiv

NOVEMBER 2, 2023

Learn more about the perks of fundraising automation and how to automate some of your processes at your nonprofit: What is fundraising automation? Fundraising automation is the process of automating fundraising tasks so that these tasks are completed with minimal human intervention. Why is fundraising automation important?

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Work Fundraising Mail Integration 122

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

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Retention Donor Gift Nonprofit 108

Candid

OCTOBER 3, 2023

The annual report has long been considered a must-have for nonprofit compliance and donor stewardship. Over the last five years, Candid has re-imagined our annual report approach to be more efficient and result in a more useful product that goes beyond compliance to support donor stewardship and brand awareness.

Report 116

Report PDF Mail Nonprofit 116

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. But what exactly does the donor get out of the arrangement? Complicated Request Process. Let’s dive in. Lack of Awareness.

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Program Donor Giving Gift 99

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Tips Fundraising 127

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Digital Online Giving 219

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

Donor 102

Donor Mail Gift Files 102

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

Communication 59

Communication Personal Donor Nonprofit 59

Classy

JULY 7, 2021

You could master a strategy to attract thousands of supporters to your campaigns, but it’s your donation process that determines if they complete a donation. When it comes to converting supporters into donors, the payment options you offer matter. A quick checklist to put it all into action to modernize your donation process .

Process 78

Process Donation Giving Digital 78

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

Retention 98

Retention Donor Gift Template 98

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. A perfect thank-you letter does both.

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Gift Donor Language Donation 119

sgEngage

APRIL 17, 2024

Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors. On the giving side, donors also are expecting a lot from your donation form. You’re expecting a lot from your donation form.

Donation 91

Donation Online Canada System 91

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Relationship Donor Build Tips 94

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 244

Qgiv

AUGUST 9, 2023

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. The Giving USA 2023 report revealed that giving by individuals dropped 6.4%

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Relationship Donor Gift Retention 52