The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

Story 350

Story Work Fundraising Storytelling 350

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

Retention 106

Retention Donor Gift Nonprofit 106

Pamela Grow

DECEMBER 8, 2020

GivingTuesday donors gave an astonishing $808 million online and $2.47 And a fair share of those donors was brand new! Watch Erica’s presentation, download the resources below, and make a plan. Resources: Grab Erica’s Monthly Donor Road Map here. billion overall in 2020. Sign up for Erica’s Enews here.

Lesson 110

Lesson Donor Classes Template 110

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

Retention 98

Retention Donor Gift Template 98

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving.

Offline 219

Offline Donor Online Fundraising 219

Qgiv

MAY 23, 2022

She is regularly featured as a presenter at local workshops and seminars on fundraising. At Kennari Consulting, we believe strongly that nonprofits should build relationships with donors – you are doing important work in a community they care about, and they are partnering to provide resources to ensure that work can happen.

Communication 52

Communication Donor Guide Mail 52

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This makes it easier for your donors to choose how much to give to your nonprofit.

Donation 70

Donation Donor Gift Nonprofit 70

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

Fundraising 351

Fundraising Mail Law Donation 351

The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. The three things are: #1 – Letters that Focus on the Donor Raise More. Donors don’t respond to letters that talk primarily about the organization.

Raise 231

Raise Money Headline Fundraising 231

Nonprofit Tech for Good

MARCH 25, 2014

Due the rapid speed of technological advancement, from this point forward nonprofits will have to embrace multiple communications and fundraising tools if they want to reach donors and supporters of all ages. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Baby Boomers (Born 1946 –1964, Currently Ages 50–68).

Generation 264

Generation Support Donor United States 264

Bloomerang

AUGUST 11, 2023

Today’s question comes from a director of development who wants advice on how to quickly and efficiently find the best major gift and planned giving prospects: Dear Charity Clairity, We recently purchased donor analytics and now have a database overlay indicating who has major gift and planned gift likelihood.

Analytics 62

Analytics Donor Gift Database 62

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

Online 243

Online Fundraising Mail Newsletter 243

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. If not, it’s time to strategize how you’ll retain year-end donors for the long term.

Donor 69

Donor Virginia Retention Gift 69

CauseVox

JUNE 7, 2022

Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail.

Money 64

Money Donor Tips Technique 64

Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . People and businesses could communicate quickly, efficiently, and at a much lower cost than in the past with travel, print, and mail. Technology Goes Mainstream. 21 st Century Data Breaches.

Donor 137

Donor Law Data New York 137

Kindful

APRIL 12, 2021

This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Here are a few donor recognition ideas and examples that, despite being virtual, will still be impactful to the recipient and your online community.

Virtual 64

Virtual Donor Ideas Newsletter 64

Achieve

DECEMBER 2, 2021

Your donors made the decision to contribute their hard-earned money to your cause because they believe in it and want to support your organization. Showing your donors that you. When you never meet a donor face-to-face, it gets a little more complicated. . Your donor may not be aware of volunteer opportunities.

Donor 59

Donor Online Tips Social Media 59

M+R

FEBRUARY 26, 2024

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ? Never heard of us before?

Data 90

Data United States Green Benchmark 90

Top Nonprofits

DECEMBER 6, 2021

And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. No matter who your nonprofit serves, there are plenty of ways to connect with remote donors and help them see the value of investing in your mission. Ramp up communications.

Donor 52

Donor Management Virtual Newsletter 52

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Upgrading your donors’ gifts.

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

JUNE 1, 2021

It’s worth noting that in the survey the questions about email marketing and fundraising are only presented to those that have working knowledge in nonprofit email marketing and fundraising. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. 6) 74% regularly send email fundraising appeals.

email 334

email Marketing Data Digital 334

Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. Engaging, consistent donor communications provide the engine behind your fundraising program. These are some of my favorite copywriting and donor communications pros out there. Mary Cahalane Copywriter Mary Cahalane (rhymes with “salon”) brings smarts and heart to donor communications.

Resource 98

Resource Newsletter Case Study Nonprofit 98

M+R

MARCH 5, 2024

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ? Never heard of us before?

United States 75

United States Green Benchmark Registration 75

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Donors want to know what your organization is accomplishing with their donation dollars. Perhaps it mentioned a specific initiative that donors really liked!

Gift 207

Gift Consultant Audience email 207

Pamela Grow

APRIL 6, 2021

Here’s what I love about this monthly giving ask: Specific ask amounts paint a clear picture of what the donor is funding. It’s easy for the donor to give, either by returning the reply device or going to an easily found URL. It presents a strong case for monthly giving support. Download the invitation and reply device below.

Giving 84

Giving Mail Lesson History 84

Bloomerang

NOVEMBER 13, 2023

Or being a major donor who should feel known and valued and instead receives a blanket non-segmented appeal message like: Dear friend, If you gave to Sweaters for Penguins in the past, thank you. Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter.

Idaho 98

Idaho Personal Money Raise 98

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). Therefore, find out which businesses have the capacity to contribute and present the auction as an opportunity to support a great cause and reach a new customer base. Selecting a reputable online fundraising platform that enables you to connect with your donors in a meaningful way is critical.

Virtual 259

Virtual Personal Tips Online 259

Achieve

JANUARY 6, 2021

Your organization is a conduit between donor and beneficiary. . Donors are empathetic – ensure your message is, too . Donors need to feel and witness the issue(s) you address, in both writing and imagery. . You have “donors” – not “email donors,” “direct mail donors” or “online donors.”.

Fundraising 98

Fundraising Boston Mail Story 98

Candid

APRIL 6, 2023

Not only does it allow nonprofits to expand their donor base; it also enables them to engage with their existing supporters in a more personal and meaningful way. Inspire your volunteers and donors with compelling examples and real stories of how your nonprofit makes a difference in the community.

Campaign 98

Campaign Fundraising Mail United States 98

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. This type of stewardship helps boost donor retention. What is a nonprofit CRM?

Profile 90

Profile Software Nonprofit Donor 90

Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. There’s no shortage of creative ideas your organization can try to engage your donors in this new era, whether you try galas, cooking classes, endurance rides , or comedy events. Emails (19.9%).

Virtual 62

Virtual Donor Fundraising Retention 62

Qgiv

AUGUST 15, 2023

With rising costs, the Great Resignation shaking up nonprofit teams, and individual donor numbers declining, fundraisers face increased pressure to raise more money with even fewer resources. Entertainment, dining out, and clothing are the first areas donors will make spending cuts.

Report 52

Report Giving Retention Survey 52

Greater Giving

NOVEMBER 15, 2022

On Giving Tuesday, many nonprofits and donors alike use the #GivingTuesday hashtag to find nonprofits participating in the big day and donors who want to contribute to them! This is a great time to set up your GivingTuesday donation page, plan a few publicity blasts, and start approaching donors about commitments.

Fundraising 98

Fundraising Social Media Gift Sponsor 98

Greater Giving

OCTOBER 25, 2022

EXAMPLE: Links for Life added a scannable QR code to mailed invitations so guests could quickly go to their event site to purchase tickets and make donations without having to mail back a check or RSVP. Then they can tap and go! Event Promotion. What if you could transport people instantly to your donation page from a snail mailer?

Fundraising 98

Fundraising Camera Generation Mail 98