Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. You know what it is, but donors and others will struggle. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. Make sure donors get a thank you! Colors: Colors are so important.

Profit 124

Profit Websites Build Work 124

Classy

MAY 25, 2021

Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give. To ensure that your nonprofit donation page is appealing, compelling, and optimized for conversion, here are six best practices that our Classy team recommends to elevate your donation form and engage more donors.

Donation 67

Donation Tips Rate Mobile 67

Classy

JUNE 16, 2021

To assist with participants’ success, nonprofits can create fundraiser toolkits that provide guidance both technically for the peer-to-peer fundraising sign-up process and strategically for outreach to potential donors. Encouragement for the fundraiser to be their first donor to show others their commitment to the cause. Through email.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

Nonprofits Source

NOVEMBER 3, 2017

Before we dive into those factors, I think it’s important to discuss why SEO is important for nonprofits and how donor preferences are driving the need to invest in search. Donors are shifting their preferences to online giving as their preferred method of donating to causes they care about. Image Alt Tag. Heading Tags.

Beginner 91

Beginner Digital Marketing Guide 91

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Do you have a strong logo and some images on every page? We recommend selecting a lower limit as you'll need to leave some budget for testing.

Grant 152

Grant Google Search Application 152

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Pamela Grow

DECEMBER 14, 2023

There are only three more days left to get your donation matched by an anonymous donor. Include images of people. Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience.

Tips 59

Tips Storytelling Images Camera 59

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? This is especially important if the potential donor is expecting to give to a particular campaign. Action Item #1. Action Item #3.

Donation 92

Donation Question Effective Test 92

Bloomerang

AUGUST 28, 2021

But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty. I’ve tested it. Maybe we segment our monthly donors.

Video 81

Video Fundraising Guide Test 81

Care2

JANUARY 15, 2009

Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? What can I do here? Check out some of our favorite examples for inspiration!

Donation 56

Donation Headline Fundraising Images 56

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? This is especially important if the potential donor is expecting to give to a particular campaign. Action Item #1. Action Item #3.

Donation 41

Donation Question Effective Test 41

Nonprofits Source

MARCH 21, 2018

Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. You don’t just have to send newsletters, or witty headlines to get your message across. This creates another touch point to get in front of your donors. What We Can Learn.

Social Media 109

Social Media Resource Marketing Media 109

The Storytelling Non-profit

DECEMBER 5, 2021

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. Definitely an idea to test out in your newsletters! I chose this one because it’s primary use of an image.

Newsletter 62

Newsletter Charity Headline Learning 62

Connection Cafe

DECEMBER 22, 2013

You’ve got 3 kinds of donors – the True Believer, The Casual Fan, and The Reluctant Tagalongs. More and more donors are giving online, especially towards the end of year. Yes, even your older donors! There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around.

Story 54

Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

DECEMBER 13, 2020

Now, more than ever before, we need to secure the attention and devotion of our colleagues, most important donors, and supporters. Use a variety of approaches — some slides with text only, some with a balance of images and words, some with a dominant image, and use divider slides, where appropriate, to break up the presentation.

Design 281

Design Slides Tips Online 281

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge.

Sound 52

Sound Review Organization Hints 52