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Tests: How streamlined is too streamlined for donation pages?

M+R

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re talking about that critical element: the donation form. Short on time?

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Estimated Reading Time: 3 minutes Supercharge Giving Tuesday Contributions with an Optimized Donation Page With #GivingTuesday just around the corner, it’s the perfect time to put our heads together and think about how we can forge the best experience for those kind-hearted souls who are looking to support our mission.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. 2) Slide-in “Donate” prompts. 3) Embedded opt-ins and donation forms in blog and news content. 2) Embedded donation form on the Human Rights Watch blog.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Explain the impact of donations.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. You can only be there when people already have the intention or inclination to give and then make it as easy as possible for them to say yes,” said Holihan. “At And the only way to know is to test.”

Test 52
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Tests: All about that SMS

M+R

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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