Nonprofit Donor Retention 101: Always Do This
Bloomerang
DECEMBER 13, 2022
My giving decisions are based on news coverage and testimony from people I respect about the efficacy of not-for-profit organizations. . For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ People give.
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