Nonprofit Donor Retention 101: Always Do This
Bloomerang
DECEMBER 13, 2022
Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. My giving decisions are based on news coverage and testimony from people I respect about the efficacy of not-for-profit organizations. . Long-term retention (5+ years) is now 10% or less. “ People give.
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