Remove Design Remove Mail Remove News Remove Retention
article thumbnail

Nonprofit Donor Retention 101: Always Do This

Bloomerang

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. My giving decisions are based on news coverage and testimony from people I respect about the efficacy of not-for-profit organizations. . Long-term retention (5+ years) is now 10% or less. “ People give.

Retention 109
article thumbnail

Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. Please see 10 Website Design Best Practices for Nonprofits for further inspiration.

Practice 339
article thumbnail

Send a Successful Annual Appeal: Tips and Strategies

Bloomerang

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail.

article thumbnail

Making the most of mid-level

M+R

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . There are three audiences to focus on when (re)designing your mid-level program. Goals + strategies. First, let’s be clear about who we’re talking about.

America 105
article thumbnail

Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

It’s critical for member engagement and, ultimately, for member retention. Mind Your Design When you use consistent branding , members will learn to associate your organization with a certain look. When developing the design of your member newsletter, remember that branding matters. Have you added a new member benefit?

article thumbnail

Donor Recognition Strategies for All Supporter Tiers

Neon CRM

You can start by sending an immediate email acknowledgment and then follow up with direct mail for your larger supporters. On top of that, people tend to trust traditional mail more than email. In the for-profit sector, direct mail can have a response rate as high as 37%. That can be used as the database for your mail merge.

Support 52