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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. Google, Bing, Yahoo! What is SEO?

Search 245
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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

Google 294
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Google Analytics 4 (GA4) presents some exciting new opportunities. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant.

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Nonprofit Google Ads 101: How to get the Google Ad Grant

Candid

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

Google 98
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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

By CONCAT — the first website design and development company solely led by refugees and women from countries of conflict. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO.

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Google Ad Grants for Nonprofits 102

Qgiv

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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