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Groups: Strengthen your donor community with actionable data.

Bloomerang

Understand how your donors give to unlock their generosity. Donor segmentation is essential to every nonprofit’s toolkit. It involves the process of categorizing supporters into groups based on shared qualities and characteristics. Segmentation creates a personalized experience for constituents and impacts donor retention.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Gain Unique Insights and a Model Free… Plus 9 Action Tips!

NonProfit PRO

See how your Insights Brief groups your donors/prospects into immediately usable lifestyle segments. Learn which personality types are your best and worst donors and how to tailor content to them. Better understand the core demographics and interests of your donors. See how your model performs.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Over the next four decades, Christians will remain the largest religious group, but Islam will grow faster than any other major religion, mostly because Muslims are younger and have more children than any other religious group globally (Pew Research Center). Source: United States Census Bureau. Source: Pew Research Center.