Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 7, 2021

I confess to having a love/hate relationship with fundraising events. At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating. After all, it’s easier to sell tickets than ask for a gift. . Nonprofit Fundraising Event expenses.

Analysis 136

Analysis Benefit Ratio Fundraising 136

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Create a research-based fundraising strategy.

Demographics 77

Demographics Retention Donor Research 77

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Because of this major fundraising potential, it’s never too early to start planning for GivingTuesday. In fact, an incredible $2.47

Giving 122

Giving Retention Metrics Demographics 122

sgEngage

JANUARY 26, 2024

You can then set up a meeting with your prospective partner to discuss their values, audience demographic, and whether they’re a good fit for your organization (and vice versa). You need to actively express appreciation and demonstrate how both your nonprofit and its partner are better off because of this collaboration.

Awareness 76

Awareness Campaign Business Collaboration 76

Qgiv

JANUARY 4, 2022

In the modern fundraising world, creating an online fundraising strategy is essential to the success of your nonprofit. As the world continues to grapple with the ups and downs of COVID-19, it’s essential to meet your donors where they’re most comfortable, and that means coming up with inventive online fundraising ideas.

Raise 98

Raise Ideas Online Help 98

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

Support 52

Support Donor Community Retention 52

Greater Giving

JULY 20, 2022

In The State of Nonprofit Fundraising 2022, we found 30% of nonprofits reported donor fatigue as a significant barrier to their fundraising success. However, 27% of nonprofits are struggling to develop major donors and large gifts. Fundraising fliers sent home with kids. So what can nonprofits do about it?

Action 52

Action Money Raise Donor 52

Classy

MAY 17, 2021

As the largest fundraising day of the year only continues to grow, now is the time for your organization to begin mapping out its strategy to make the most out of your December. Corporate partnerships can take many forms, each offering a unique set of mutual benefits: Large Financial Gifts and Matching Campaigns. billion in the U.S.

Giving 94

Giving Demographics Nonprofit Companies 94

sgEngage

SEPTEMBER 26, 2022

Nonprofits encompass organizations of all sizes, varied organizational structures, unique missions, and a limitless range of fundraising priorities. Yet for all that may be different between organizations, shared fundraising challenges seem to endure, especially when it comes to identifying more opportunities for major gifts.

Data 73

Data Los Angeles Gift Model 73

Bloomerang

AUGUST 30, 2021

If you’re wondering what the future holds for fundraising, you’re not alone. What might this mean for philanthropy and fundraising moving forward? Fearing the sky was falling, they thought people would hunker down and fundraising would be a disaster. I firmly believe nonprofit fundraisers are in the happiness delivery business.

Donor 102

Donor Giving Retention Gift 102

Bloomerang

NOVEMBER 8, 2023

Donor segmentation is the process of categorizing your donor base into distinct groups based on factors such as demographics, giving history, interests, communication preferences, giving capacity, engagement level, lifecycle stage, and segment-specific goals. It’s a way to honor and engage your supporters effectively.

Donor 64

Donor History Director Survey 64

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

Guide 52

Guide Donor Fundraising Social Media 52

Greater Giving

AUGUST 27, 2021

The recent surge in small, individual donations may shape the future of nonprofit fundraising. GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased.

Trend 105

Trend Donor Giving Social Media 105

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. This will also help you get more repeat gifts from existing donors. Which strategies were most effective at attracting first-time donors?

Fund 52

Fund Donor Strategy Search 52

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! Because of the nature of email, many of these fundraising strategies will differ from, say, the tactics you would implement to ask for a donation face-to-face. Leave no doubt!

email 98

email Donation Tips Template 98

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. Demonstrate value and impact to funders, donors, board members, and more. Constituents Demonstrating a New Behavior/Skill. Fundraising ROI.

Statistics 52

Statistics Stats Program Management 52

Achieve

APRIL 28, 2022

Promote matching gift opportunities. Ultimately, however, online fundraising is about more than asking for money. Sharing functions for users to post articles and fundraisers on social media. and software solutions to help your nonprofit raise more and streamline your fundraising. Promote matching gift opportunities.

Donor 59

Donor Tips Online Gift 59

Neon CRM

SEPTEMBER 1, 2023

Fundraising and Development: Plans for generating financial resources to support the nonprofit’s activities. Leaders can use data to demonstrate the impact and effectiveness of existing programs, showcasing success stories, participant feedback, and measurable outcomes. Surveys can be a great tool for this.

Guide 52

Guide Business Support Metrics 52

Classy

JULY 9, 2021

Capital campaigns are time-limited efforts with a large fundraising goal for a specific need. Quiet phase: includes securing major donors to raise 50 to 70% of your fundraising goal. Public kickoff: includes launching your campaign to a wider audience, announcing your goal, and fundraising the remainder with smaller donations.

Trend 59

Trend Campaign Tips Phase 59

Connection Cafe

JULY 2, 2019

I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. I thought nonprofit fundraising was the opposite of lawyering. I thought nonprofit fundraising was the opposite of lawyering. After all, it’s a vocation, right?

Adopt 29

Adopt Service Fundraising Articulate 29

DipJar

NOVEMBER 15, 2022

Impact metrics play a crucial role in defining your nonprofit’s impact story and demonstrating your value to your donors, funders, volunteers, board members, and other key stakeholders. Improve marketing and fundraising efforts and earn buy-in from donors. Participant demographics. Fundraising ROI. Average gift size.

Metrics 52

Metrics Impact Guide Literacy 52

Connection Cafe

NOVEMBER 6, 2018

Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. While you do need some time to generate buzz, it’s best to design giving day marketing to complement, not supplant your existing fundraising efforts. The same can be said for goal setting.

Giving 22

Giving Gift Demographics Donor 22

Get Fully Funded

JUNE 16, 2022

For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. With all of the new, innovative fundraising tools available online, the price of your campaigns may go up, making it challenging to actually get a return at all. You’ll also need to measure your outputs.

Raise 59

Raise Campaign Money Online 59

Connection Cafe

OCTOBER 15, 2013

npNEXT was an experimental event to bring together experts and fundraising leaders from across the nonprofit sector to discuss emerging trends and next practices. This past September 30th, Blackbaud hosted over 30 senior fundraising leaders from the largest charities in the US. Million Dollar Gifts and Donor Loyalty.

Indiana 29

Indiana United States Blackbaud Retention 29

Neon CRM

NOVEMBER 7, 2023

If your nonprofit is stuck in rut or relying on a few big dollar donors or granting institutions for a majority of your funding, a grassroots fundraising or advocacy campaign might be just the answer you’re looking for. What is Grassroots Fundraising? How exactly is this different from traditional fundraising?”

Advocacy 98

Advocacy Tips Fundraising Campaign 98

NTEN

NOVEMBER 20, 2008

And, as any nonprofit leader knows, demonstrating value to donors and constituents is critical. Likewise, development professionals can easily analyze campaign results, giving and demographic trends, solicitation cycles, and major gifts pipelines. Strengthening Stewardship with Business Intelligence.

Business 44

Business North America Metrics Analysis 44

Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. But if you all don’t know Claire, check her out, she’s our fundraising coach over at Bloomerang, and also does a lot of cool things through her own fundraising school. Why is that?

Video 132

Video Giving Gift Donor 132

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift. 7 min read Read Now 2.

Management 52

Management Donor Guide Retention 52

Museum 2.0

MARCH 26, 2014

Inevitably, these are the people museums are going to want to attract to join the board and make major gifts. DG: Let me first note that t his was very deliberately a piece about recruiting young donors who could give substantial gifts and join at the board level. There are a couple of key demographic trends that impact this.

Museum 54

Museum Generation Interview Donor 54

CauseVox

DECEMBER 8, 2023

Considering the twists that fundraising plans may have taken in 2023, it’s crucial to recalibrate for the upcoming year. As we embark on the fundraising journey in 2024, the significance of a well-structured nonprofit annual development plan cannot be overstated. What’s your plan for 2024?

Develop 72

Develop Calendar Nonprofit Retention 72

Bloomerang

JANUARY 19, 2022

You all are about to hear from one of the top higher ed fundraisers ever in my opinion. So you’re going to want to check that out as well because she not only is an awesome fundraiser, but has built teams and diverse teams, specifically it’s something that I really appreciate about her. Valerie, how’s it going?

Relationship 87

Relationship Donor Build Video 87

Greater Giving

NOVEMBER 11, 2021

Online giving is the future of fundraising, but not all nonprofits are prepared for it. Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. If you’re fundraising for a specific purpose, say that!

Generation 98

Generation Donation Online Giving 98

Neon CRM

APRIL 27, 2023

And if you don’t have a solid event planning strategy in place, your nonprofit’s next gala, fundraiser, or walkathon could end up costing you more in time, energy, and money than what your event ends up raising. Step 2: Decide What Type of Charity Event to Hold This step demonstrates the difference between a simple task and an easy one.

Guide 78

Guide Nonprofit Volunteer Hosting 78

ASU Lodestar Center

MAY 7, 2018

While some donors want to hear about the tear-jerking story, other donors gravitate to the infographic that clearly demonstrates the direct numbers impacted by the mission of the organization. When marketing to a donor demographic that you have not identified their giving preference, go with the heartfelt story. Identify your network.

Phoenix 65

Phoenix Arizona United States Chapter 65

Bloomerang

AUGUST 6, 2021

Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. This just feel way too manipulative.”

Video 115

Video Children Donor Survey 115