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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Dear Charity Clairity, Do you have any tips for acquiring phone numbers? We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors.

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. So how do you make the most of these phone calls? . Call your new donors. .

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

What happens if you’re heading into 2024 with big goals and ambitions and a database filled with duplicates? Consider your average spending year over year or the trend in your retention over a period of time. Just like you need to plan a project for data, you should also be intentional with your plans for data retention.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Make sure your website is mobile optimized for donors using their cell phones. 4) Add to Mailing List. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. 2) Encourage to Volunteer. Your donors are individuals who care about your organization and mission.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively. Use your mailing list effectively.

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