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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. We recommend you start with these 7 Key Database Metrics.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. Nonprofits are no longer limited by manual processes. They are based on individual preferences and giving history. It considers factors like giving history, demographic data, and communication preferences.

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Juggling all of these tasks is where nonprofit database software comes in. Before investing in a nonprofit database, take a moment to understand why and how it can benefit your nonprofit. It can help make data-driven decisions.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. You can supercharge meaningful relationships when you implement smart donor data management processes. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach.

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

However, it can also be a daunting task, especially if you’re not familiar with the process. Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. Those expenses can really add up, especially for bigger nonprofits.

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Send a Successful Annual Appeal: Tips and Strategies

Bloomerang

That’s why we put together a template that takes you through the process of crafting an engaging and compelling appeal letter. . Donor database : A donor database is a tool that lets you store important supporter information in one place. A direct mail provider can help you send out letters quickly and efficiently.