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Discover Event and Data Triggers to Create More Timely Marketing

NonProfit PRO

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

Marketing 251
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How to Fundraise During Turbulent Times

NonProfit PRO

On the final day of Nonprofit POWER in Baltimore, Maryland, Bill Stanczykiewicz, senior assistant dean for external relations at Indiana University’s Lilly Family School of Philanthropy, led the keynote session, “Fundraising in Turbulent Times” to help the nonprofit professionals in the room make sense of data and the wealth effects of charitable giving (..)

Baltimore 294
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Data Wrangling Blues

Association Analytics

Depending on the time of year, it was not unheard of to stay until 11pm. This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources. Though we loved our association, we wanted to quit at times. It was always the same story.

Data 321
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Data Insights Drive Profitability & Times Savings for ASCA

Association Analytics

The post Data Insights Drive Profitability & Times Savings for ASCA appeared first on Association Analytics.

Profit 130
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Don’t Let Dirty Data Spook You Away From Analytics

Association Analytics

Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems.

Data 321
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Digital Empathy Brings Data to Life

.orgSource

If you haven’t made that leap, it’s past time to begin. That data turns what was once a narrow path into a two-way street. When we view data through the lens of empathy it becomes a powerful magnet for retention and growth. How do you put emotion into data? Solis’ advice sounds complex.

Life 221