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Exceptional Digital Experiences for Museums and Cultural Institutions

Forum One

Museums are magical places, where history, culture, art, and science seem to come to life. Crafting digital experiences for institutions thought of as “in-person” or “hands-on” may seem like a challenge, but it’s a practice we relish at Forum One. Forum One partnered with the Museum to launch their new brand to the world.

Museum 79
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MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. The Cultural Institution as a Brand: A New Way of Thinking. Conversational Marketing: Can Chatbots Increase Engagement with Your Museum?

Museum 63
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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

Museums, archives, and libraries share many goals and functions. Their mandate is to exhibit and preserve the collection of the best assets that represent the story and chronology of a culture or a society. The items that museums, archives, and libraries collect reflect the human spirit.

Library 73
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How to Get Your Visitors to Post About Your Arts and Cultural Organization

sgEngage

A genuine social media shout out from a happy visitor is fantastic for marketing your arts and cultural institution; consider it like a testimonial but not as arduous to solicit. According to The Art Newspaper’s annual survey in 2021, visits to the world’s 100 most-visited museums plummeted by 77% in 2020 due to the coronavirus pandemic.

Arts 87
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Capture the Power of an In-Person Event Virtually

Forum One

The Smithsonian National Museum of African American History and Culture (NMAAHC) was planning the next installment of their already-successful and well-attended event, “A Seat at the Table.” In-person, participants mingled over cocktails, then sat together at tables and shared food served family style. It was March 2020.

Virtual 46
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Q&A with sgLEADERS: H. Beecher Hicks, III, National Museum of African American Music

sgEngage

Beecher Hicks III, President & CEO of the National Museum of African American Music (NMAAM) in Nashville, TN. NMAAM is the only museum dedicated to preserving and celebrating the many music genres created, influenced, and inspired by African Americans. The 50,000 we’ve reached was an annual, in-person figure.

Music 53
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Why do we keep working in museums?

Museum 2.0

. ————— First off, I want to say that the following is meant to be inspirational – I personally make myself feel better about my life by putting everything 10,000 feet in the air. TL;DR A lot of really shitty people hate museums and hate that museums would even attempt social justice therefore museums are okay, maybe.

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