article thumbnail

Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Savvy fundraisers have always kept donor retention top of mind. Studies also show that the best major gift and planned gift prospects are donors that have been retained for multiple years.

article thumbnail

[ASK AN EXPERT] How to Negotiate a Gift of Realty with Strings Attached

Bloomerang

Today’s question comes from a fundraiser who needs advice on how to deal with a potential legacy gift that has conditions attached. . Dear Looking for a Way Forward, Whenever a donor approaches you regarding a gift with conditions, you must ask yourself whether the benefit outweighs the cost.

Gift 97
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

Of course, the more you exert a powerful magnetic pull the more likely they are to be attracted toward the center of the vortex. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. I prefer a different donor paradigm.

Gift 70
article thumbnail

[ASK AN EXPERT] How to Negotiate a Gift of Reality with Strings Attached

Bloomerang

Today’s question comes from a fundraiser who needs advice on how to deal with a potential legacy gift that has conditions attached. . Dear Looking for a Way Forward, Whenever a donor approaches you regarding a gift with conditions, you must ask yourself whether the benefit outweighs the cost.

Gift 86
article thumbnail

Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Bear in mind that just because someone lacks major donor capacity doesn’t mean you should write them off. Keep these three guidelines in mind as you develop your next major donor prospect list!

article thumbnail

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. templates, including appeals, gift proposals, thank-you letters, and much more. Talk about your mission, of course, but don’t treat your readers like they are prospects who have never heard of your nonprofit before.

Mail 321
article thumbnail

How To Convert More Recurring Donors + Increase Gift Size

CauseVox

They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. Of course there’s a lot more to your donation form than that. To optimize for recurring giving, you’ll want to create customized donation tiers that help drive more recurring gifts. Add one amount that’s lower and two that are higher.

Gift 102