Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? And we should.

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 15, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? Check out the full study here. All rights reserved. All Care2 terms of service and privacy policies apply.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? Check out the full study here. All rights reserved. All Care2 terms of service and privacy policies apply.

Benchmark 28

Benchmark Convio Social Media Online 28

Wild Apricot

JUNE 27, 2008

The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Consider the different ways you might measure the success of a specific process (e.g. Industry news and upcoming events. General News. Copyright © 2008.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

FEBRUARY 7, 2009

World Wednesday, February 4, 2009 at 11:37PM | by Adrienne Royer Judith Freeman of the New Organizing Institute and Liza Sabater of Culture Kitchen joined me on a panel recently at the Fem 2.0 Consider it like an interactive 24-hour news cycle. It’s where people go to gather news, resources and discuss issues.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

ASU Lodestar Center

JUNE 3, 2011

ASU Home ASU A-Z Index My ASU Colleges & Schools Directory Map About Blog Academics Organizational Assistance Emerging Leaders Professional Development Philanthropy Research News & Events You are here: Home → Blog Pages Blog Home Write for us! In an effort to be fair, Child looks at a couple different measures.

Research 82

Research Philanthropy Analysis Arizona 82

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

Social Network 74

Social Network ROI Social Media Network 74

Care2

AUGUST 16, 2008

You can create a video to explain your position on an issue thats currently in the news, or bring attention to an issue that perhaps should be, but isnt. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

You can create a video to explain your position on an issue thats currently in the news, or bring attention to an issue that perhaps should be, but isnt. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Dont measure things for the sake of measurement. There are a myriad things that "could" be measured. Focus what you measure on - things that translate into real world impact.

Social Media 34

Social Media Tools Online Advocacy 34

ASU Lodestar Center

FEBRUARY 25, 2011

ASU Home ASU A-Z Index My ASU Colleges & Schools Directory Map About Blog Academics Organizational Assistance Emerging Leaders Professional Development Philanthropy Research News & Events You are here: Home → Blog Pages Blog Home Write for us!

Research 49

Research Philanthropy Arizona Feeds 49

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! Copyright © 2008, Care2.com

Video 28

Video Interview Social Media Online 28

ASU Lodestar Center

APRIL 29, 2011

ASU Home ASU A-Z Index My ASU Colleges & Schools Directory Map About Blog Academics Organizational Assistance Emerging Leaders Professional Development Philanthropy Research News & Events You are here: Home → Blog Pages Blog Home Write for us! Disclaimer Friday, April 29, 2011 Research Friday: The Office or the Impact? Ashcraft, Ph.D.

Los Angeles 40

Los Angeles Research Impact Arizona 40

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

JULY 10, 2008

The best measure a lot (but not too much). frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? To create a new comment, use the form below. Copyright © 2008, Care2.com Many of their campaigns dont work, but a few of them do really well!

Social Media 34

Social Media Trend Advocacy Online 34

See3

SEPTEMBER 19, 2007

Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Game 40

Game Pledge Donation Case Study 40

Care2

MAY 29, 2009

Or is news of its imminent death – to borrow from Mark Twain -- “greatly exaggerated?” The future that my firm is building seeks to integrate search, online ads, email, mail and phone into a highly measurable , targeted, and fluid program that takes the best from each medium. So what’s the verdict?

Mail 34

Mail Social Media Online Advocacy 34

Museum 2.0

APRIL 1, 2010

I would take good books off my shelf and measure their margins, scrutinize the heading fonts, and generally muddle my way through. Do you know what the numbers on the copyright page mean? The good news is that the final book really looks like a book. Did you know that most non-fiction books have the page numbers at the top?

Participatory 33

Participatory Museum Process Adobe 33

ASU Lodestar Center

MAY 4, 2011

ASU Home ASU A-Z Index My ASU Colleges & Schools Directory Map About Blog Academics Organizational Assistance Emerging Leaders Professional Development Philanthropy Research News & Events You are here: Home → Blog Pages Blog Home Write for us! Disclaimer Wednesday, May 4, 2011 Can You Teach a Watchdog New Tricks?

Teach 90

Teach Ratio Student Classes 90

Care2

NOVEMBER 15, 2007

If you decide you want to go there, here are some points to consider before embarking on your MyFace mission: Define clear, realistic, measurable goals for your MySpace profile. The biggest list wins: its crucial to have a large network of people to reach out to when your organization faces a crisis or an opportunistic moment in the news.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

If you decide you want to go there, here are some points to consider before embarking on your MyFace mission: Define clear, realistic, measurable goals for your MySpace profile. The biggest list wins: its crucial to have a large network of people to reach out to when your organization faces a crisis or an opportunistic moment in the news.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. Eight social media tracking tools: Act.ly: New tool to launch petitions on Twitter. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. Lets dig in.

Social Media 70

Social Media Track Media Tools 70

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. 60) Search « Is Direct Mail Really Headed for the Exit? Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com 60) Search « Patch-Through Call Services – Finally Ready for Prime Time? more feasible. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34

ASU Lodestar Center

APRIL 8, 2011

ASU Home ASU A-Z Index My ASU Colleges & Schools Directory Map About Blog Academics Organizational Assistance Emerging Leaders Professional Development Philanthropy Research News & Events You are here: Home → Blog Pages Blog Home Write for us! Moore, and M.

Research 40

Research Indiana Philanthropy University 40

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. May 23, 2009 | Francesco Copyright © 2008, Care2.com 60) Search « See3 Releases Their Guide to Online Video.as Its easy to use andthe support staff is very helpful and responsive.

Analytics 38

Analytics Google Track Social Media 38

Care2

NOVEMBER 6, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. November 6, 2007 | Karen Copyright © 2008, Care2.com 60) Search « MySpace.com: A Place for Donors? at least for the time being. All rights reserved.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. November 6, 2007 | Karen Copyright © 2008, Care2.com 60) Search « MySpace.com: A Place for Donors? at least for the time being. All rights reserved.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 4, 2009

Consider it like an interactive 24-hour news cycle. It’s where people go to gather news, resources and discuss issues. Nonprofits can start a Facebook Group, Cause Page to raise a bit of money, or Fan Page to post recent news, videos, photos, events, launch contests, and talk to your members via discussion boards.

Social Media 76

Social Media Online Communication Media 76