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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. QA: make sure they’re value-aligned.

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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

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6 Ways Content Marketing Platforms Can Net Your Nonprofit Volunteers

TechImpact

As a result, nonprofits and volunteers alike are turning to the internet to find, and fill, volunteer opportunities. Potential volunteers are weighing their bevy of options, and because of the internet, are able to make well informed decisions about who they want to donate their time and expertise to. Attract volunteers steadily.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. The difference is in the details and playing around with what you enter, much like an Internet search.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? 38% of Internet users access social media through mobile.

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. Influencer marketing. Ensuring your content meets modern design standards.

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Reach and Retain Younger Members: 3 Tips for Nonprofits

Nonprofits Source

Create engaging online content According to DataReportal , people spend an average of 6 hours and 37 minutes using the internet every day. This, combined with the popularity of social media, makes it all the more important for nonprofits to create interesting online content that motivates younger demographics to get involved.

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