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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 242
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3 Alarming Stats About Nonprofit Content Marketing

TechImpact

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

Stats 128
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46 Ideas To Better Use GA4 for Nonprofits

Whole Whale

The secret to customizing your GA4 is actually think People and Process first rather than what the product can do.

Ideas 52
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How to Ensure Your Content Strategy is Effective

Forum One

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Deciding how often to pull data.

Content 47
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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Each of these roles has one thing in common – documents. Every board member should have easy access to committee reports, strategic plans, fundraising goals, and any other document that will help them make the best possible decisions about the nonprofit. The chair and staff need to draft and track a significant amount of materials.

Google 286
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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Art, artifacts, books, and manuscripts are all documents of human innovation, thinking, and activity.

Library 75
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Why You Need a Content Strategy

Forum One

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47