Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Consider these two sample audiences: “Canadian women” or “18 to 30-year-old women in BC or Alberta who live in cities with more than 100,000 people” Of course, most NGOs can’t afford to hire the kind of market researchers you’d need to produce a sophisticated work-up of who your core audience is.

Analysis 105

Analysis Audience Test China 105

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. This will help you stand out from the crowded digital landscape and make interacting with your content a memorable experience.

Digital 52

Digital Communication Tips Poll 52

Nonprofits Source

NOVEMBER 8, 2022

But no effective website is complete without robust content. Your content is why people visit your site! Your content should go beyond the basics to provide web visitors with a meaningful understanding of your nonprofit’s work and its impact. Gather content from a variety of sources. Make your content accessible. .

Content 75

Content Strategy Create Websites 75

Connection Cafe

MARCH 10, 2014

Research Your Audience. Apply surveys, polls or conduct complex market research with a versatile tool and analyze the results. Apply surveys, polls or conduct complex market research with a versatile tool and analyze the results. Content Marketing Interactive' It’s fun and effective. Post Updates.

Communication 36

Communication Action Interaction Audience 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

The demographics of the room was 35% Gen Z, 10% Gen Y, 15% Gen X, and 40% babyboomers like me. 1) Audience Stand Up Poll: Whenever I talk about social media and nonprofits, we talk about audience. I revised a lot of the content to match the audience. I also always show a slide about the age demographics of email users.

Social Media 56

Social Media Intergenerational Difference Remix 56

Achieve

JANUARY 31, 2022

This could become predictable and even boring for your followers, who are looking for exciting and fresh content to engage with. . When you pursue a multichannel strategy, you can share email content on your social media pages, social media posts within your weekly email newsletters and multimedia content across all platforms. .

Digital 105

Digital Communication Tips Virtual 105

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Achieve

JANUARY 31, 2022

This could become predictable and even boring for your followers, who are looking for exciting and fresh content to engage with. When you pursue a multichannel strategy, you can share email content on your social media pages, social media posts within your weekly email newsletters and multimedia content across all platforms.

Digital 52

Digital Communication Tips Virtual 52

AccelEvents

JUNE 30, 2021

When discussing step one, Maddie welcomed community member Cecilia, events and communications coordinator from Ontario, Canada, who works for a national non-profit that researches barriers of skilled trades work. . In this step of the framework, you want to make sure that the content you deliver is valuable and compelling.

Virtual 91

Virtual Audience Metrics Sponsor 91

Museum 2.0

AUGUST 21, 2008

Josh and Charlene introduce Fred Reichheld's research into the relationship between percentage of energized customers and business growth. There are experts in every industry, from books to film to art, and they have an important voice in the selection and presentation of content. critics"--people interested in judging content.

Museum 20

Museum Review Rate Voice 20

Bloomerang

MAY 21, 2021

And Steven, I forgot to check in with you about the poll. But are you able to launch the poll at this point? You want to close the poll? . Research shows that the majority of nonprofits are not working off a strategic plan. Steven: Yes, here we go. I’m going to try to do it. Dr. Ross: Okay, awesome. . Good job.

Video 122

Video Nonprofit San Francisco Question 122

Bloomerang

AUGUST 21, 2021

So, if you have to leave early or maybe you want to share the content with a friend or a coworker or a boss or whatever, don’t worry, we will get all that good stuff to you later on today. So the poll is just sticking up here. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising.

Video 131

Video Giving Gift Donor 131

Amy Sample Ward

APRIL 28, 2009

data from edison research from 2008 on podcasting listenership. well educated demographic, avg income over 100K. Poll your constituency to see what they are already listening to to find themes that are appealing etc. With a podcast you can edit the content, take out the “ums&# and “ahs&# and craft a great story.

Podcast 123

Podcast Support Files Audio 123

Achieve

MARCH 17, 2023

For instance, if your nonprofit is targeting an older demographic, it may not be worthwhile to invest time into developing TikTok videos, but sending direct mail and sharing Facebook updates could be helpful. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. The learnings from this market research would be used across all other media buys.

Experiment 93

Experiment Florida Case Study Adwords 93

Bloomerang

APRIL 2, 2021

Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love. But The Harris Poll that was conducted between late March and early May found that between 46% and 51% of U.S. Okay, ephemeral disappearing content.

Social Media 79

Social Media Trend Video Marketing 79