Connection Cafe

JANUARY 6, 2014

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

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Retention Donor Change eBook 55

Bloomerang

OCTOBER 30, 2023

Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Make use of a New Donor Welcome Kit that contains sample content.

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Feeds San Antonio Donor America 83

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. She has been both volunteer and activist for organizations working on human rights, poverty elimination, non-violence, and cultural exchange. Think about who each piece of content speaks to. Donor community?

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Marketing Impact Strategy Exercise 98

Allegiance Group

MAY 1, 2024

The infrequency of match offerings is an exciting way to entice new donors; plus, it often yields the highest response rate of any type of giving! Offer a match to donors, as this form of giving often has the highest response rate. #3 You can also create a culture of storytelling by inviting everyone to identify potential stories.

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Campaign Guide Fundraising Storytelling 52

Connection Cafe

JUNE 30, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Study after study shows that lack of consistency in messaging is a principal reason for abysmal first year retention rates and absence of second and third gifts. Develop Persona-Driven Content. Set SMART Goals.

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Integration Marketing Mail Channel 27

Connection Cafe

DECEMBER 26, 2019

Our contributors covered a lot of topics this year, but we found that posts focused on fundraising and on organizational culture were particularly popular. Find out what you should be reading to learn more about strategic planning, organizational culture, fundraising, marketing and more in this helpful post.

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Blackbaud Chart Trend Museum 34

Connection Cafe

DECEMBER 19, 2018

6 Tactics for Increasing Donor Retention by Rachel Clemens, Mighty Citizen . Donor retention rates haven’t snuck north of 50% in more than a decade. If so, you won’t want to miss Rachel’s tips on how you can help improve your nonprofit’s retention rate. . . Does that ring true for your organization?

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Blackbaud Retention Advocacy Foundation 21

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

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Content Model Marketing Free 125

Connection Cafe

OCTOBER 13, 2013

It’s crucial to content creation. Donor retention rates are depressing. Nonprofit Hub documents the 7 Steps to Compelling Staff Bios On Your Nonprofit Website. Give it a look. And then go see what your Staff Page says about you. Are you using irrelevant jargon? More than 7 out of 10 donors were lost.

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Marketing Memphis Retention Survey 37

Connection Cafe

MARCH 2, 2014

And these retention rates won’t improve until things are done a little differently – until we stop settling for 27%. Frank Barry’s 3 Ways Content Marketing Can Improve Donor Retention Rates offers guidance on building a strategy your supporters will appreciate. Her post Got a Blog?

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Google Marketing Retention Advice 34

Connection Cafe

NOVEMBER 2, 2020

Recent data shows that total commitments and donor retention are both down in 2020. Understanding the landscape and the culture where the change is being made is key. Blackbaud’s Steph McCluskey broke down all the hype around a lumni participation rates and encouraged us to shift our focus to maximizing our donors instead.

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Virtual Blackbaud Award Wisconsin 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Listening may happen at the personal, staff level as a best practice for doing their job whether or not it is embedded in the organization's culture. For listening to become an organization wide activity and more impact, it needs to be part of the organization's culture. That happens when leaders model and encourage it.

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ROI Examples Results Social Media 91

Connection Cafe

SEPTEMBER 3, 2015

I’m rather discouraged by this statistic because for the past two years there has been a steady drum beat around donor stewardship and retention—webinars, reports, blogs, interviews, conferences. Over the past couple of years open rates and action rates have floundered, leading to an audience that is disengaged and uninformed.

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Report Donor Demographics Statistics 20

Bloomerang

JULY 20, 2023

If you host a peer-to-peer fundraiser, provide guidance for your volunteer fundraisers by sharing content and images to include on their online pages. For a successful partnership, equip your influencer with images, written content, and hashtags they can include in their posts. Raise donations by requiring an entry fee.

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Ideas Online Fundraising Tips 79

The Science Behind Engaging your Supporters

NOVEMBER 27, 2018

The purpose of the Annual Nonprofit Governance Symposium is to highlight current best practices, lessons learned from the field, and trends in effective nonprofit and philanthropic board leadership, as well as board recruitment and retention. Is our content compelling? Nonprofit Management / @usdsoles. Social Capital 2019.

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Calendar Conference Las Vegas San Diego 111

Neon CRM

OCTOBER 26, 2023

Offer Access to Your Member Portal Offer members access to an online portal where they can manage their membership, update information, and access exclusive content. If your membership management system is synced to your website’s content management system, you can even set up pages that are available exclusively to your members!

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Application Practice Online Method 52

Cloud 4 Good

AUGUST 23, 2021

After students have been accepted and made their deposit, we want to encourage them to get plugged into campus culture and prepare for their orientation experience. Blog: How to Increase Conversion Rates Using Pardot. Matriculated Undergrad Students. Matriculated students enter this journey after they’ve made their deposit.

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Education Marketing Student University 127

Care2

JULY 10, 2008

One bit of evidence that this is working well is that our client retention rate is about 99%.and Philip King: Ask about their client retention rate: I think this is key. The best arent afraid to share brand, content and promotion with their supporters. They see this as a fun challenge and laugh a lot.

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Social Media Trend Advocacy Online 34

Qgiv

AUGUST 27, 2021

For example, research shows personalized emails deliver six times higher transaction rates. Make sure you’re tracking KPIs like average gift size or email open rate to help you best determine how your fundraising strategies are working. One of our favorite ways to create and share content regularly is blogging.

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Donation Tips Donor Sponsor 52

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). But what about the donors that have already left? Every dollar helps.

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Story Nonprofit Social Media Content 54

Bloomerang

NOVEMBER 5, 2021

And a lot of this content that I’m talking about today is in my book called “Cloudburst” on fundraising, you’ll find scripts and things in there you haven’t ever seen before. It’s how do we really create this retention? And then look at first-rate performance and impact. But get this.

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Money Personal Relationship Raise 98

Connection Cafe

MARCH 27, 2014

Reach Gen-Z by getting content into smaller form factors. . Mobile devices are the primary way tweens access the Internet, so your content needs to be adapted to fit the smaller screens. That 19 page annual report PDF isn’t going to stand out amongst the extreme amount of content accessible to them at their finger tips.

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Trend Tips Marketing Retention 46

Bloomerang

AUGUST 21, 2021

So, if you have to leave early or maybe you want to share the content with a friend or a coworker or a boss or whatever, don’t worry, we will get all that good stuff to you later on today. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising. They found that 88.7%

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