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Strategies to Build Donor Trust and Retention

sgEngage

Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Your Perception of Your Donors I’m sure you can remember an interaction that felt purely transactional. No emotion, no humanity to the interaction, just an exchange of currency, goods, and services.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. As a result, social media strategies are often used to supplement in-person events.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. But multi-year giving is a cheat code in the donor retention game.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Yet too many nonprofits still don’t prioritize donor retention strategies. . Note that the relationship extends to every interaction between the consumer (aka donor) and your brand. Train all staff to be enthusiastic communicators. Ensure all public-facing interactions are customer-service focused.

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7 Database Goals for Your Independent School’s Capital Campaign

sgEngage

Several organizations I’ve worked with have had Fund and Campaign records set up backward, which caused a struggle when adding multiyear pledges and producing consistent pledge reminders. This could be especially troubling in a capital campaign when an influx of new pledges quickly becomes overwhelming. Make giving easy.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. It’s your job to remind folks who’ve not yet renewed or fulfilled on their pledges that it’s time to do so. You can also create lists of SYBNTs (gave some year but not this), pledge reminders, and downgrades. Call donors who’ve not yet paid their pledges. .

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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Drawing from my extensive background as a senior fundraising counsel and coach and having interacted with countless nonprofits, it’s clear that the quality of reporting can vary significantly across different price points. I prefer CRMs that record a lot of interactions automatically, which reduces the burden on our team to update records.

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