article thumbnail

2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

Now more than ever before, our world is online. Why Sponsors Love It: Sponsors get the brand lift that comes with sponsoring a charity golf tournament. Any printed pieces can use a QR code that drives offline traffic to the event site. And if anything changes, sponsor logos and links can be updated with just a few simple clicks.

Sponsor 289
article thumbnail

22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 511 was given online in the United States within the first 24 hours of GivingTuesday 2019, an increase of 28%. 6) How GivingTuesday donors prefer to give: Online (credit or debit card) – 62%.

article thumbnail

8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Move offline activities online. There are so many traditional fundraising activities that are easy to bring online in order to get more engagement, reach, and clarity about your campaign. And, each time you add more online presence to your nonprofit, the more opportunities you’ll have to encourage social fundraising.

Practice 272
article thumbnail

13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

Ideas 98
article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

Practice 363