Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Blog Unique Visitors.

Track 227

Track Mobile Media Fundraising 227

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Email streams. Email streams are a series of emails automatically based on a trigger activity performed by a supporter. Communication preferences.

ROI 81

ROI Marketing Strategy Sponsor 81

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Allegiance Group

MAY 16, 2024

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on.

Trend 52

Trend Podcast Retention Nonprofit 52

Network for Good

MAY 14, 2021

Between Netflix, music streaming services, and even magazines, your donors are already used to a subscription-based engagement plan. Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). That means that donors haven’t stopped giving, they have just moved to other charities.

Giving 52

Giving Retention Stream Gift 52

DipJar

FEBRUARY 2, 2023

To unearth missed opportunities and pinpoint new ways to diversify your revenue streams , use the data you collect about your donors through wealth screening. Target the right communication channels. Then, you can use what you know about them (like their channel preferences) to create a fundraising appeal that ticks all of their boxes.

Fundraising 52

Fundraising Channel Files Data 52

Connection Cafe

JULY 27, 2012

Multi-channel! Multi-channel! Multi-channel! Not financially committed to a second channel. Separate team and metrics for online marketing. Second channel constitutes 5-20% direct response revenue. Thematically integrated, some consolidation of data across channels. Shared metrics.

Channel 32

Channel Calendar Metrics Offline 32

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Blog Unique Visitors.

Track 185

Track Mobile Media Fundraising 185

sgEngage

JANUARY 19, 2023

With this information at your fingertips, you are best positioned to lead data-driven strategy sessions with your leadership to take a close look at your income streams and decide which ones help you drive impact and which ones don’t serve your organization anymore. Identify the top line for each channel.

Foundation 84

Foundation Build Fund Review 84

Qgiv

AUGUST 26, 2021

Your organization will always need a steady stream of fresh new donors, but what about your existing donors? Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. Ready to learn more?

Retention 59

Retention Rate Donor Mail 59

sgEngage

MARCH 4, 2022

Since 2018, website donations have increased by 10%, beating out every other donation channel. . Social media and text donations saw the highest increase of usage in 2021 out of any other donation channel, showing that engagement from mobile devices should be a top priority. . Connect your event to a larger social audience. .

Studies 88

Studies Experiment Giving Generation 88

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52

Fund Donor Strategy Search 52

Kindful

SEPTEMBER 16, 2021

To bring this back to you and your donors, here’s something I’ve seen in my work: Often, many nonprofits put their brand-new donors into the regular communication stream right away. The channel they prefer. If you acquire donors through different channels, you’ll want to tag the method through which the donor gave to your nonprofit.

Donor 73

Donor Gift Proposal Tag 73

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Gather past content from a specified time period and channel. Identify your distribution channels. Common segments include: Location .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78

ROI Social Media Metrics Conference 78

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Double the Donation

DECEMBER 7, 2021

Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach?! This means fundraisers can communicate via automated SMS in addition to existing email functionality, reaching donors through multiple channels and providing opportunities for additional touchpoints.

Review 52

Review New York City Gift Integration 52

sgEngage

JANUARY 19, 2023

With this information at your fingertips, you are best positioned to lead data-driven strategy sessions with your leadership to take a close look at your income streams and decide which ones help you drive impact and which ones don’t serve your organization anymore. Identify the top line for each channel.

Foundation 52

Foundation Build Fund Review 52

Media Cause

JUNE 22, 2021

We continued to test and learn what messaging and content resonated across audiences, while introducing advocacy and engagement campaigns via the Action Center, launching SMS as a new channel for cultivation and impact, and capturing new subscribers and donors through paid and organic channels. Lead Generation. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

AccelEvents

JUNE 3, 2021

These comprehensive platforms are more than just a live stream and live chat; they can provide your conference with interactive tools, features for attendee engagement, polls, chats, signature branding, and augmented reality rooms. . Streaming services like Zoom don’t allow you this capability. . Integrations. Customer Support.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

These comprehensive platforms are more than just a live stream and live chat; they can provide your conference with interactive tools, features for attendee engagement, polls, chats, signature branding, and augmented reality rooms. . Streaming services like Zoom don’t allow you this capability. . Integrations. Customer Support.

Platform 40

Platform Online Registration Synchronous 40

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Growth acceleration.

Marketing 119

Marketing Strategy Guide Sponsor 119

DNL OmniMedia

DECEMBER 15, 2020

Finally, its predictable and repeatable impression metrics allow organizations to put their resources behind a “sure thing.”. Additional marketing channels. Any additional channels you use need to work in tandem with your email strategy. In fact, any of the email campaign types listed above could be done using a drip stream.

email 52

email Guide Marketing Online 52

Bloomerang

NOVEMBER 10, 2023

This allows you to understand who your major donors are, what leads them to give at a high level, and how you can build relationships with them and potential major donors to foster a sustainable giving stream. Follow up on a different marketing channel, such as social media. Send a survey if you don’t hear back.

Gift 101

Gift Raise Guide Relationship 101

Nonprofits Source

APRIL 15, 2024

Silent auctions Silent auctions have many moving parts, like procuring the right items, setting up virtual streaming if you’re hosting it remotely, getting donors ready to use mobile bidding tools, and more. Use direct mail, email, social media, and other channels to reach and engage donors.

Marketing 52

Marketing Fundraising Tips Registration 52

Connection Cafe

JANUARY 16, 2020

Topics Discussed in This Episode: What metrics fundraising teams should look at to improve performance in 2020. The importance of consistent messaging across channels in fundraising. Subscribe to the podcast on iTunes , Stitcher or your preferred streaming service for future episodes! Listen Now: Resources: Tanya Fitzgerald.

Podcast 31

Podcast Organization Fundraising Blackbaud 31

AccelEvents

SEPTEMBER 1, 2021

If you use analytics tools like Google Analytics or the performance metrics that came from your last event, then you can pick the more effective marketing avenues and reach your audience better. . If you’re on a budget, try to pick one avenue that would work the best for your brand and stick with it. Use Free Event Promotion Tactics.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Top Nonprofits

DECEMBER 23, 2021

Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. You may be tempted to reduce your fundraising pursuits to channel your energy into one fundraising stream or another. Don’t neglect your ongoing fundraising activities.

Raise 52

Raise Tips Fundraising Virtual 52

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel. Some groups saw average gifts down by as much as 66%, while others saw an increase of 100% or more—all because of just a handful of really big gifts.

Fundraising 98

Fundraising Gift Rate email 98

Qgiv

JANUARY 24, 2024

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Through sponsorships, donation matching, cause marketing, and other efforts, strategic partnerships with businesses create long-term revenue streams to help your nonprofit thrive.

Practice 52

Practice Strategy Guide Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. While automatically streaming content can give you some gains in efficiency, you can't be an absent landlord. I look at the following metrics: Total Interactions.

Social Media 113

Social Media Measure Action Media 113

AccelEvents

JUNE 24, 2021

It will not be enough to just live-stream an in-person experience and call it a virtual event. Convert this digital gateway into a paid membership community and a new revenue stream is born! . Live-streamed video. Adding items to each channel will help you track referral sources. . Creative Engagement is Key.

Guide 93

Guide Virtual Registration Platform 93

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Accept donations while Live Streaming. . Too infrequent?

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Mixed-Media Engagement: How will you traditional media, social media, email, mobile, and other channels?

Social Media 97

Social Media Training Train Network 97

Nonprofits Source

OCTOBER 2, 2023

Nonprofits receive donations and support from a variety of sources, but corporate partnerships stand out as one of the most essential and reliable funding streams. For example, you might demonstrate the marketing benefits sponsors can receive by highlighting the reach of your fundraising events or your social media engagement metrics.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. How to use it : If you are looking to justify experiments in new social channels or digital advertising, this is where to begin.

Hype 52

Hype Research Marketing Benchmark 52