Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Analytics 114

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Avatar Organization 222

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists. Experiment with Twitter social good apps and portals. Launch a Twitter fundraising campaign, if applicable. Design your YouTube Channel.

Social Media 270

Social Media Social Media Tech 270

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

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Social Media Management Media Social 244

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Please summarize your ROI.

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Social Media Foundation Examples Media 189

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . You might find that your event can be posted on an event community board or through back-channel networks like Accelevents event and speakers webinar series and Facebook group. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Tags: ROI.

Social Media 50

Social Media Reflection Media ROI 50

Socialbrite

DECEMBER 13, 2019

2 You can cross-promote your email newsletter through other channels. If you have a social media following, make a post on your Facebook, Twitter or Instagram account about the new email campaign. These metrics will help you identify ways you can improve your campaign going forward. Cross-promote. What is your open rate?

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email Guide Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. and some are free) that can more easily gather up metrics into a spreadsheet than the insights tool, but you do have to talk with a sales person first. What does that mean?

Social Media 113

Social Media Measure Action Media 113

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Is it too often? Too infrequent? pencilsofpromise.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Make a note of ROI benchmarks. How much are you paying to acquire customers via other marketing channels?

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics.

ROI 50

ROI Widget Metrics Cambodia 50

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. If the bulk of registrations come from a specific channel, like Facebook or Twitter, it means that marketing efforts have been most successful in that space.

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Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They now use this approach with other channels, like Twitter, for example. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. A few points about social media metrics.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. How do you calculate the ROI?

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Last night, I stumbled upon a #blogchat on Twitter about How Nonprofits Can Use Social Media hosted by Mack Collier with special guest Wendy Harman , Social Media Strategist at the Red Cross. The same holds true for two other financial metrics, gross margin and net profit. Tags: ROI. Here's the transcript.

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Measure Time Org Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Using Twitter To Research The Audience Before, During, and After. The conference had fast and reliable wifi and many had their laptops opened and were tweeting before the conference started – so I encouraged using Twitter as a back channel. I thought it was particularly well done. Audience Feedback. kanter #mcc #ncwk.

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

.  They monitor what is said about their brand and produces in real time in all types of social media - from Twitter to blogs.    Treating it like a customer channel.        What's the ROI of listening?   So, they are able to adjust the ROI. 

Marketing 50

Marketing ROI Influence Metrics 50

Connection Cafe

AUGUST 13, 2012

If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Metrics, metrics, metrics. “They all say they like our Twitter account, but none of them retweet any of our posts!” If they share your video? Retweet you? What is your followers' average Klout score?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

Story 90

Story Platform Build Organization 90

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Everything revolves around the audience.

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Trust me. They want to connect.

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Comment Artist Social Media Hype 97

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Social media.

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Ideas Guide Online Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Who knew that there were poets on Twitter? Session Content 1.

ROI 76

ROI Social Media Slides Media 76

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Platforms like Facebook, Instagram, Twitter, and TikTok are great for engaging with younger donors. Some solutions allow you to track key metrics via an online dashboard for various campaigns. Social media.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Also, having super fantastic geek ways of running a conference was inspiring - I especially like the twitter speaker feedback channel. The topics covered: citizen journalist debate (bloggers versus journalist), the echo chamber, ROI of blogging, trolls, a-list , and civility. got a 5 point rating ).

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Blogher Peru China Conference 50

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well examine what can and cant be quantified as well as various metrics and analytics tools.

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Social Media Conference Advocacy Online 28

Nonprofits Source

JULY 1, 2018

These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices. The trends are clear and adopting digital channels are no longer a choice, but a necessity for survival. It’s also hard to justify the amount of work required for little to zero ROI. Opportunity.

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Online Tips Organization Fundraising 84

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Pick Metrics. Measuring Specific Channels or Campaigns. Select Your Tools. ” Advocacy Campaigns.

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Measure Learning Case Study Metrics 115