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Launching a successful nonprofit communications campaign

Candid

Here we also share the key components of each phase and best practices for streamlining your efforts. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

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Google Analytics 4: What Nonprofits Need to Know

Media Cause

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices.

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6 smart fundraising strategies to drive major giving success

EveryAction

Often, organizations set their giving levels by identifying what they already consider a major donor; setting specific, measurable, attainable, realistic, and time-bound (SMART) goals for how they would like to grow their major donors; and setting parameters from there.

Strategy 177
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. . “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

Virtual 105
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Optimize Your Website’s Impact

Forum One

Getting started with personalization can be broken down into three phases: Crawl, Walk, Run. You can reimagine old footage or images by giving them new life on your social media channels. You might find that there are opportunities to modernize or strengthen your brand identity and how you communicate it across a variety of channels.

Impact 77
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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

Here’s how Solis views the three phases of where we’ve been and where we’re headed: BC = Before COVID. Now the only thing normal about the phase we’re in is everyone is in this same transitional space, focused on politics, new social behaviors, and the associated socioeconomics. How are you measuring commitment and ROI? .

Digital 116