Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Are you ready to innovate? . Hard Costs: .

Raise 325

Raise Fund Phase Audience 325

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 105

Video Support Tips Audio 105

sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. To make matters worse, these platforms may not be built to scale, meaning they won’t be able to keep up with the demands associated with increasing data volume.

Integration 79

Integration Data Nonprofit Platform 79

Candid

MAY 10, 2023

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. Explain the next steps.

Communication 98

Communication Campaign Channel Measure 98

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52

Fund Donor Strategy Search 52

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

The Modern Nonprofit

SEPTEMBER 12, 2023

Earlier planning translates to engaging donors better, chalking out impactful messaging, gaining higher donation totals, and mitigating last-minute woes. Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 221

Facebook Raise Fundraising Audience 221

Qgiv

APRIL 9, 2024

When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

NOVEMBER 10, 2023

Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Follow up on a different marketing channel, such as social media.

Gift 100

Gift Raise Guide Relationship 100

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters.

Guide 110

Guide Giving Nonprofit Metrics 110

Candid

JANUARY 23, 2024

Any nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal by demonstrating its commitment to transparency and sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Nonprofits with a Bronze Seal are eligible to accept donations with Apple Pay through their donation platforms.

Fundraising 52

Fundraising Profile Portland Austin 52

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Story 59

Story Report Data Blended 59

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Why are learning experience platforms rising in popularity? Let’s dive in.

Platform 36

Platform Experiment eLearning Learning 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Report 70

Report Data Metrics Analysis 70

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall.

ROI 52

ROI Media Nonprofit Measure 52

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Partnerships between nonprofits and the for-profit sector are more common and impactful than ever before. Online fundraising.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. Regardless of the platform you use, your data should be well-organized and accurate.

Guide 52

Guide Fundraising Mail Metrics 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Definition of Data Analytics for Nonprofits.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Network for Good

MAY 14, 2021

Retention on subscription platforms, on average, is 70% while standard nonprofit donor retention was 43% in 2019. Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). Adopt a Subscription Giving mindset. Four Steps to a Subscription Giving approach. Segment donors.

Giving 86

Giving Retention Stream Gift 86

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. You can show them why their support matters and how they can make a positive impact on the world. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

sgEngage

APRIL 10, 2023

Then, for your next campaign you might update your marketing materials and messaging strategy to align with younger donors’ interests and engage with them on the platforms they frequent. To expand your audience, consider how you can take a multi-channel marketing approach. Start testing your outreach plans. Political contributions.

Demographics 74

Demographics Retention Donor Research 74

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Is it engaging?

Marketing 69

Marketing Guide Metrics Nonprofit 69

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Channel preference (social media vs. email). According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Classy

JULY 14, 2021

Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Establish Communication Channels for Engagement.

Virtual 105

Virtual Professional Marketing Fundraising 105

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. Samantha and Becky explained that while the platform is relatively well-resourced and positioned to grow, the capacity to communicate about the platform falls by necessity to their own small programmatic team.

Story 66

Story Data Storytelling Lesson 66

Forum One

MAY 25, 2023

Since Elon Musk took over Twitter in 2022, the company has been nothing short of a rollercoaster ride filled with mass layoffs, failed product rollouts, and fears about the platform’s future. The majority of Americans who use Twitter have taken a break from the platform in the past year.

Government 50

Government Twitter Social Media New York 50

Qgiv

DECEMBER 8, 2022

Virtual fundraisers require some type of fundraising software , whether that includes an online donation form, a peer-to-peer platform, or an online auction solution. There are many options to choose between when picking your fundraising software, so do your research and take your time in choosing a platform to rely on.

Money 52

Money Raise Causes Fundraising 52

sgEngage

JULY 15, 2023

Implementing a donor management program allows organizations to create a simplified channel of communication with donors about outcomes, upcoming actions, and special events. Donors should feel like active members of the organization to see the direct result of their impact and have an open forum to communicate feedback.

Management 52

Management Donor Blackbaud Retention 52